Job purpose
Lead - Marketing Planning & Strategy is a challenging role that provides an opportunity for you to build your own team and grow our client’s businesses. You will get to see the total picture of the business, marketing media optimizing (AdWords, Facebook, CRM, SEO etc), and deliver beyond impressions and clicks and getting deep into anything that helps drive sales including promotion strategy or website optimization.
Job Responsibilities
- Be the owner of client’s success, responsible for overall client performance and satisfaction
- Plan client roadmaps based on their objectives, backed by data or industry best practices
- Set up a work process in order to get tasks completed with good quality and in time. Manage client expectations by clearly indicating deadlines and scope of work
- Monitor budget, performance, and key metrics closely throughout the month
- Work with media optimization team to execute plans to meet budget, targets and deadlines
- Provide performance reports by data and analyses, demonstrating deep understanding of each media channel and areas that clients need help in (ecommerce, lead generation or branding)
- Initiate ways to improve client performance and team efficiency
- Consult and grow client’s businesses by developing data-driven sound online marketing strategies and media plans that meet business objectives, as well as suggest best practices to clients to have best-in-class ecommerce website
- Identify new opportunities to upsell aCommerce services with current clients
- Mentor and coach 1-3 junior team members
Key Requirements
- Experience in client-facing or consulting roles such as Account/Project Manager or Sales
- In-depth knowledge and understanding in Google Analytics as well as online marketing media channels
- Analytical, able to work with data and analyze it to find insights and come up with next steps
- Strong organization and problem solving skills with the ability to lead, manage and execute multiple projects quickly and efficiently
- Good communication and presentation skill, able to keep every stakeholder aligned and updated
- Proactive, with the ability to work well independently and as a team
- Professional, positive attitude with a strong work ethic and willingness to learn
- Experience in ecommerce or managing own shops is a big plus (no need to be an ecommerce site – Instagram, Facebook or any other shops are fine)