Help empower our global customers to connect to culture through their passions.
Why you'll love this role:
StockX has redefined the global marketplace for culture — where buyers and sellers transact with confidence on an always-on digital exchange. We are building the next frontier of creator-driven, culturally rich commerce that blends excitement, community, expertise, and transaction in one platform.
This initiative is designed to empower sellers and creators to build sustainable businesses while creating moments that drive deep engagement. To support this effort, we are forming a category-led Go-To-Market organization that scales with culture, category dynamics, and community expertise.
The Category Manager is a foundational hire tasked with owning the growth and strategic trajectory of a major category. You will serve as the chief operator, strategist, and market voice for your category — identifying opportunity, building pipelines, and driving seller and creator engagement from early stages through scale.
This role blends strategic planning, deep customer and market understanding, and hands-on execution, with full ownership of category growth outcomes. You will work closely with Partnerships, Marketing, Product, and Operations to define and accelerate the path to liquidity, engagement, and monetization within your category.
What You’ll Do
Category Strategy & Ownership
- Define the strategic vision and growth plan for your category on the platform
- Become a deep expert on the category’s supply landscape, demand drivers, community channels, and competitive dynamics
- Establish metrics and quarterly goals to measure and drive category performance
Supply & Community Acquisition
- Build a robust pipeline of sellers, creators, influencers, and shops within your category
- Drive outbound outreach, onboarding, and enablement for high-potential sellers
- Cultivate long-term relationships with strategic sellers and community leaders
Cross-Functional Go-To-Market Execution
- Partner with our Account and Partnerships Managers to scale seller engagement and support
- Collaborate with Category Marketing Managers to architect high-impact launches, moments, and campaigns
- Represent category needs and insights to Product and Engineering to improve seller tools, features, and platform performance
Category Performance & Analytics
- Use data to diagnose growth opportunities, identify bottlenecks, and optimize playbooks
- Track supply, engagement, retention, and revenue trends and adjust strategies in real time
- Surface actionable insights to Growth leadership and cross-functional stakeholders
Culture & Community Leadership
- Act as the platform’s representative within your category’s ecosystem
- Engage deeply with community norms, vernacular, and cultural drivers to inform both strategy and execution
- Champion creator and seller needs internally to ensure authentic, category-led growth
About you
- Experienced GTM / Growth Operator: 5+ years in business development, partnerships, category management, or marketplace growth roles; experience in consumer platforms or two-sided marketplaces preferred
- Strategic Thinker + Doer: Comfortable defining vision while executing in ambiguous, fast-moving environments
- Relationship-Driven: Able to build trust quickly with sellers, creators, and internal partners
- Data Fluent: Makes decisions informed by data and measures what matters
- Community Minded: Understands cultural nuance, category subcultures, and trends that drive engagement
Nice to Have
- Existing network within the assigned category (e.g., sneaker resellers, influencer communities, boutique shops)
- Marketplace experience across both supply and demand sides
- Experience with creator monetization platforms, community-driven commerce, or enthusiast ecosystems
- Comfort with CRM tools, sales pipelines, analytics dashboards, and seller performance metrics
Why This Role Matters
As one of the first Category Managers supporting this new commerce initiative, you will:
- Set the playbook for how categories scale on an emerging platform
- Shape how StockX engages sellers, creators, and communities at scale
- Build the foundation of a repeatable, category-centric GTM / Growth engine that expands into new verticals
This role is both strategic and entrepreneurial, with meaningful ownership and the opportunity to influence the trajectory of a high-potential new product.
StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel, accessories, electronics, collectibles, trading cards, and more. StockX's powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand, adidas, Nike, Supreme, BAPE, Off-White, Louis Vuitton, Gucci; collectibles from brands including LEGO, KAWS, Bearbrick, and Pop Mart; and electronics from industry-leading manufacturers Sony, Microsoft, Meta, and Apple. Launched in 2016, StockX employs 1,000 people across offices and verification centers around the world. Learn more at www.stockx.com.