The Assistant Creative Manager will be primarily responsible for leading local creative marketing, content production, and artist campaign execution for Sony Music's international repertoire in Hong Kong. In addition to driving the Hong Kong market, this position will provide expanded creative support for campaign initiatives across Taiwan and Southeast Asia (SEA).
This position will play a key role in various creative marketing functions — assisting with pitch development, coordinating agency deliverables, maintaining release timelines, supporting in-market promotional visits, and creating assets (social media, short-form video, photo, and digital marketing materials) to craft engaging fan experiences on behalf of some of the biggest international artists in the world.
The role is based in Hong Kong and covers Hong Kong, Taiwan and Southeast Asia (SEA). You will sit within Hong Kong, Taiwan and Southeast Asia (SEA) International Marketing community, reporting to the Director, International Marketing in Hong Kong and working closely with the Head of Creative, Southeast Asia, ensuring regional creative alignment while executing tailored campaigns locally.
What you'll do:
- Campaign Ideation & Execution: Be a creative visionary, developing and implementing innovative marketing and superfan campaigns that enhance Sony Music artists’ presence and engage fans across Hong Kong, Taiwan, and Southeast Asia.
- Vendor & Agency Coordination: Manage relationships with external creative partners such as agencies, photographers, and production teams to deliver high-quality content and assets on time and within budget.
- Workflow & Asset Management: Assist with the end-to-end creative workflow—from routing concepts for approval to monitoring production schedules—ensuring asset alignment with artist and company brand guidelines.
- Trend & Platform Research: Monitor music, pop culture, events, TikTok, digital marketing, and emerging tech trends to provide actionable ideas for creative asset production.
- Data & Insights Application: Collaborate with the data and insights team to pull audience analytics, assisting in applying performance metrics to optimize asset design and content formats.
- Content Calendar & Delivery: Build and maintain the master content calendar for campaign launches, promotional schedules, and artist activities across the company’s international releases.
- Cross-Functional Alignment: Support cross-functional integration across digital, audience development, catalogue, local PR, and content teams to ensure messaging alignment.
- Post-Campaign Reporting: Gather feedback, compile post-campaign performance data, and draft summary reports to help refine future creative strategies.
- Asset Production & Collaboration: Develop and produce engaging creative outputs that reflect the artist's unique identity, story, and vision across multiple platforms. Coordinate with graphic designers, videographers, and editors to produce visually compelling content. while remaining adaptable to artist management feedback.
Who you are:
Technical capabilities
- 3–5 years of experience executing creative marketing campaigns within music, entertainment, media, or agency environments.
- Passionate about the music and entertainment industry with a strong desire to grow your creative career.
- Highly organized multi-taskers with strong communication skills and experience supporting cross-functional teams.
- Curious, proactive, eager to learn, and attuned to the unique cultural trends across Hong Kong, Taiwan, Southeast Asian markets.
- Skilled at translating artistic concepts into practical, engaging digital and social assets.
- Solid understanding of modern digital platforms, music streaming mechanics, and short-form video creation.
- Analytical mindset with basic proficiency in reviewing campaign analytics and key performance metrics.
- Excellent written English and Chinese, with fluent spoken English & Cantonese. Fluent spoken Mandarin is an advantage.
Behavioural capabilities
- Ownership and agility: takes complete responsibility for assigned artists and markets, and adapts quickly to shifting timelines, artist priorities and market trends.
- Execution excellence: delivers high-quality work with meticulous attention to detail, timing and cross-functional coordination.
- Curiosity and innovation: proactively explores new creator trends, media hooks, platform features and commercial opportunities beyond assigned tasks.
- Collaboration and problem solving: works effectively with cross-border teams and external partners across different markets, time zones and working cultures, bringing practical solutions to complex challenges
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
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