About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Role: Platform Innovation, Emerging Tech & Gaming
Team: Content & Culture
Reporting into: Content lead
Role Purpose: Lead the end-to-end process of designing, executing, analysing and scaling creative experiments across the emerging tech, gaming and platform innovation agenda for HUL brands that enables breakthrough content experiences, richer storytelling, stronger engagement and measurable business impact.
Key Responsibilities
- Emerging Tech, Innovation and Problem Solving
- Reframe brand, category and business challenges through a tech-led innovation lens and identify where technology can unlock speed, scale, personalisation, participation, experience, measurability or commerce.
- Connect tech choices to brand truth, audience behaviour, culture, commerce and business outcomes.
- Lead innovation across AI, AR, VR, interactive content, automation, mobile-tech, immersive experiences, social destinations, web/app-based platforms and other emerging technologies.
- Build sustainable experience engines that can support both tactical campaigns and longer-term platforms or IPs.
- Develop tech-enabled destinations across content creation, content optimisation, community participation, commerce, shoppability and online-offline integrations.
- Assess feasibility, operating logic, partner capability, scalability, cost and execution complexity for every tech-led idea.
- Platform Innovation and Creative Experimentation
- Develop and champion a quarterly test-and-learn roadmap for creative innovation, esp with digital media and non-media platforms.
- Identify and prioritise platform-led innovation opportunities across, but not limited to Meta, Google, Snap, JioStar, Pinterest, ShareChat, Spotify, Gaming networks and other emerging digital partners.
- Drive experiments across ad formats, content strategies, interactive user journeys, creator-led formats, platform-native storytelling and new engagement mechanics that improve creative effectiveness, engagement and campaign performance.
- Translate successful experiments into scalable BAU solutions, playbooks and reusable frameworks.
- Gaming, Esports and Interactive Communities
- Build gaming-led brand solutions across esports, mobile gaming, casual gaming, streaming, creators, tournaments, communities and interactive experiences.
- Develop strong gaming formats across in-game integrations, playable ads, branded environments, creator streams, out-of-game content, community challenges, live tournaments, campus activations, AR, AI and interactive pilots.
- Lead large-scale gaming events, esports associations and brand-owned gaming IPs from opportunity mapping to execution.
- Ensure gaming solutions are strategically sharp, brand-safe, executable, measurable and commercially viable.
What We’re Looking For
- 10+ years of experience across emerging tech, platform innovation, gaming, esports, digital platforms, brand partnerships, media, content, entertainment, creator economy or youth culture marketing.
- Deep understanding of digital platforms, platform betas, ad innovation, interactive formats, content experimentation and emerging consumer behaviours.
- Ability to connect technology, platform behaviour, gaming culture and brand strategy into sharp consumer-facing ideas.
- Proven ability to build and execute large-scale partnerships, IPs, events, experiments, platform-first campaigns or integrated brand solutions.
- Strong network across platforms, publishers, gaming partners, right holders, tournament organisers, creators, streamers, production partners, tech partners and communities.
- Commercially sharp, with strong negotiation, partner evaluation, budget ownership and cost-efficiency skills.
- Comfortable working across ambiguity, rapid experimentation, multiple stakeholders and evolving technologies.
- Strong storytelling ability to turn experiments into case studies, internal learnings and scalable brand playbooks.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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