The Role
We are looking for an SEO, GEO & Content Optimization Manager who blends analytical rigor with strong content instincts. You will identify topics that bring in qualified traffic, build a GEO strategy that ensures our content is preferred over competitors in AI-generated answer engines, and guide content creation that supports these insights.
Responsibilities
SEO Research & Intent Analysis
Conduct keyword, topic, and intent research using Semrush.
Identify high-value terms that drive qualified traffic and conversions.
Map competitive rankings to find gaps and opportunities.
Recommend content priorities, updates, and areas for refinement.
GEO (Generated Experience Optimization)
Build and own DDN's GEO strategy and framework.
Optimize content for discoverability within AI-generated answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.).
Implement structured content, schema markup, and Q&A formats optimized for AI retrieval.
Partner with PMM and content teams to create GEO-ready content.
Content Optimization
Improve clarity, structure, and digital performance of existing content, including solutions, products, blogs, FAQs, and resources.
Rewrite or refine content based on search intent and GEO insights.
Ensure consistency and discoverability across high-impact pages.
Page-Level Content Improvements
Recommend targeted updates for high-value pages based on analytics and search intent.
Partner with the web team to implement changes without owning full-site UX.
Focus on iterative, insight-driven enhancements.
Web Chat Experience
Update and refine chat playbooks using Qualified.
Improve engagement, routing, segmentation, and meeting conversion.
Align chat experiences with SEO/GEO-driven content priorities.
Systems, Reporting & Continuous Improvement
Own SEO/GEO reporting using Semrush (required), GA4, and related tools.
Track rankings, organic traffic, GEO visibility, page performance, and content health.
Build dashboards and deliver clear, actionable recommendations.
Create a continuous improvement roadmap shaped by analytics and competitive intelligence.
Qualifications
3–5+ years of experience in SEO, content optimization, or digital content strategy.
Hands-on expertise with Semrush (required) and GA4; familiarity with Ahrefs, Moz, and Screaming Frog is a plus.
Strong understanding of search intent, metadata, content structure, and on-page SEO.
Strong writing and editing skills with a focus on content clarity and performance.
Familiarity with AI-based search optimization (GEO) or an eagerness to learn.
Experience refining chat playbooks, with Qualified preferred.
Analytical, organized, and able to turn insights into prioritized recommendations.
Collaborative and comfortable working across digital, content, PMM, and demand generation teams.