The Role
As a Product Marketing Specialist for Membership, you’ll own the strategy and execution of direct sales marketing funnels that drive revenue and membership growth. You’ll blend data-driven decision making with a deep understanding of human psychology to create campaigns that attract, engage, and convert audiences—delivering measurable results and increasing customer lifetime value.
What you'll do
Design and optimize direct sales marketing strategies to hit revenue and performance targets
Collaborate with content creators to develop compelling marketing collateral and sales materials
Plan, execute, and manage multi-channel campaigns (email, social, paid ads) to grow and convert the top of the funnel
Analyze funnel and campaign performance, translating data into actionable insights for continuous improvement
Refine audience segmentation and personalization to boost conversion rates
Partner closely with the Membership Business Unit to align marketing with business goals
Monitor customer feedback and sentiment to inform campaign adjustments
What success looks like
Launched and optimized at least two direct sales campaigns, achieving or exceeding ROAS targets within 90 days
Demonstrated measurable top-of-funnel growth, with increased qualified leads and improved conversion rates
Utilized campaign insights and data to drive clear improvements in messaging, targeting, and revenue outcomes
Collaborated effectively across teams and served as a trusted partner to stakeholders
What we're looking for
3+ years’ experience in product marketing, campaign management, or a related field
Proven track record of planning and executing successful direct sales marketing campaigns
Strong understanding of funnel marketing, human psychology, and content that converts
Proficiency with marketing analytics tools and data-driven decision making
Excellent communication and project management skills
Demonstrated use of AI tools in marketing or a strong baseline of AI proficiency
Nice-to-haves:Experience with membership or subscription-based products
Familiarity with paid advertising platforms and advanced segmentation strategies
Bachelor’s degree in Marketing, Business, or related field
Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.