The role
Omnifold a series B start up building an AI-centric planning platform for supply chain. We sell against a well established category: advanced planning systems. Enterprises have poured two decades and enormous budgets into these systems, yet they fall short. Our job is to take this category and make it our own.
This hire will sit at the center of the work to capture an unfair share of the $30B TAM in supply chain software. If you love the Salesforce “no software” story, or how Databricks fights against Snowflake, we want to talk with you.
What you own
Positioning and messaging. Different, not better. The articulation has to hold at every altitude: the top-level tag, the category narrative, the web copy, the ad copy, the enablement.
Product marketing and launch. Bring the product to life. Name the capabilities, define what each one is for, and build the vocabulary the entire company uses — starting with demand planning. Then build the motion so the next launch is faster. The fun part here? Doing the work so we are familiar enough to understand, but different enough to stand out.
Insights and storytelling. Build the narratives that make the problem land, and build them by vertical. A CPG CSCO and a pharma CSCO do not lose sleep over the same thing. You will leverage all the channels to establish our story.
Campaign architecture. You will define and execute (with the head of demand gen) our campaigns. We can be as creative and ambitious as we want. Our mandate will be to ensure our campaigns have impact, are different, and create action.
What we expect
Four pillars, one person. You will be an individual contributor for a while, and you will build a team as we grow. If you need staff underneath you to be effective, this is the wrong role. If you have been waiting for a scope this wide and this unclaimed, it is the right one.
A rough first-year sequence, so the breadth reads as ordered rather than infinite:
First 90 days: positioning and messaging architecture locked
Next: launch demand planning. This is the proof that the machine works.
Then: vertical narratives, and plays pushed into the sales team.
Throughout: a steady drumbeat of published thinking
That order is a starting point, not a mandate. If you get here and think it is wrong, say so.
Who you are
10+ years in B2B product marketing
You have demonstrated the ability to launch products — not just message around ones that already existed.
You have written positioning that survived contact with the market, and you can name the parts that did not.
You can learn a hard technical domain fast and then explain it simply. You do need to be the kind of person who will know it in ninety days.
You enjoy creating content.
You are opinionated and want to build something special.
Nice to haves: experience in supply chain and marketing AI based systems
The details
Reports directly to the CMO.
San Francisco, in office five days a week.