Channel Sales Lead (ROA)
About Us:
At Sitecore, our mission is to simplify how brands reach, engage, and serve people by delivering intelligent, personalised digital experiences that connect the world. We empower the world’s most iconic brands to build lifelong relationships with their customers—seamlessly, smartly, and at scale.
As the leading provider of agentic digital experience software, Sitecore brings together content, commerce, and data into one composable platform that enables brands to deliver millions of meaningful, adaptive experiences every day. Trusted by global leaders such as American Express, Porsche, Starbucks, and L’Oréal, Sitecore helps brands transform engagement through experiences that are not only personalised but predictive and dynamic.
Our foundation is our people—a diverse, passionate, and collaborative global team spanning over 25 countries. We believe that every experience matters, and that belief starts with how we work together. Our values guide how we lead, innovate, and connect. They are the behaviours that bring our mission and vision to life, every day, in every interaction.
As we continue to evolve, we are actively cultivating AI skills across our teams to unlock new levels of creativity, efficiency, and insight. From engineering to customer experience, AI capabilities are becoming integral to how we design, build, and deliver the next generation of digital experiences.
Learn more at Sitecore.com.
About the role:
We are looking for a Channel Sales Lead to drive revenue growth through Sitecore’s reseller ecosystem across Rest of Asia (ROA), with a primary focus on Thailand, Vietnam, Malaysia, Hong Kong and Korea.
This role is responsible for building, enabling, and scaling high-performing reseller relationships, driving pipeline generation, and ensuring successful execution of joint go-to-market initiatives. The ideal candidate combines strong channel sales execution with a solid understanding of SaaS enterprise software and, ideally, Digital Experience (DXP) solutions.
This is a hands-on role that sits at the intersection of partner management, deal execution, and regional market development. This role requires 25–50% travel across ROA and works closely with Direct Sales, SDRs, and Partner Business Managers, reporting into Global VP, Growth Markets in Dubai.
What You will do:
Channel & Reseller Management
Own and grow revenue through assigned Sitecore resellers across ROA
Manage a mix of top‑tier (Premium & Elite) and broader reseller tiers, including mid‑tier and long‑tail resellers, depending on market needs.
Act as the primary point of contact for reseller sales leadership and key stakeholders
Drive reseller alignment with Sitecore’s go-to-market strategy, portfolio, and commercial models
Support onboarding, enablement, and ongoing reseller performance management
Pipeline & Revenue Growth
Build, manage, and forecast reseller-sourced pipeline
Support resellers through the full sales lifecycle: opportunity qualification, deal structuring, pricing, and close
Ensure accurate forecasting and reporting in collaboration with internal sales leadership
Drive focus on net-new customer acquisition and expansion within existing accounts
Go-To-Market & Enablement
Develop and execute joint business plans with key resellers
Support reseller-led marketing activities, campaigns, and events
Enable resellers on Sitecore’s SaaS, AI, and Digital Experience offerings
Act as a bridge between resellers and internal teams (Sales, Marketing, Solution Consulting, Customer Success)
Market & Ecosystem Development
Develop strong understanding of local market dynamics, competitors, and customer needs
Identify opportunities to expand Sitecore’s footprint through new or deeper reseller engagements
Provide feedback into regional and global channel strategy based on market insights
What You Need to Succeed:
Core Requirements
Experience in SaaS software sales, channel sales, or reseller-led sales models
Proven ability to work with resellers, distributors, or system integrators
Experience managing pipeline, forecasting, and closing enterprise or mid-market deals
Strong commercial acumen and deal execution skills
Excellent communication and stakeholder management abilities
Additional Skills That Could Set You Apart (Highly Desirable):
Experience with Digital Experience Platforms (DXP), CMS, MarTech, or enterprise software ecosystems
Familiarity with enterprise buying cycles and multi-stakeholder sales processes
Experience working with Microsoft-centric ecosystems (Azure, enterprise SaaS environments) is a plus
Language Requirements
Fluent English (required)
Proficiency in Thai, Vietnamese, or Korean is a strong advantage
Personal Attributes
Self-starter with a high degree of ownership and accountability
Comfortable operating across cultures and geographies
Structured, data-driven, and outcome-oriented
Able to balance strategic reseller development with hands-on deal execution
Why This Role
Opportunity to play a key role in scaling Sitecore’s presence across high-growth Asian markets
High visibility role working closely with regional and global leadership
Exposure to Sitecore’s AI-first, SaaS-driven Digital Experience platform strategy
Ability to shape and influence how Sitecore grows through resellers in ROA
Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, colour, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or any other local legally protected characteristic.