Paid Media Specialist
Full-Time (40 hours/week) | Fully Remote | Working hours aligned with US Eastern Time
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About the company
We’re a fast-growing, US-based direct-to-consumer telehealth company in the men’s health and weight loss space. We’re a small, nimble team that competes with much bigger players by moving fast, testing constantly and staying close to the numbers.
The Role
We're hiring a hands-on Paid Media Specialist to run our day-to-day ad operations on Meta, TikTok and Snapchat. Meta is our main channel today, and TikTok and Snapchat are growing fast.
This is not a content creation role. Our in-house creator produces the videos; you'll prepare them for each platform, launch them, track them and help us find the winners. You'll work directly with the founders and follow a testing playbook they wrote, taking on more of the analysis as you grow into the role.
What you'll do
You'll start with launches and operations, then take on optimization, and over time grow into cross-platform tracking.
Launch and operations
Load 10–12 new video ads per week into test campaigns across Meta, TikTok and Snapchat, working toward two or three launches a week.
Adapt each asset per platform: aspect ratios, crops, links and safe zones, so nothing gets covered by the app's interface.
Write ad copy for every launch: primary text, headlines and descriptions.
Track ad approvals, submit and follow up on appeals, and report which content gets rejected on which platform. Our category is regulated, so this is a big part of the job.
Optimization
Read test results against our internal playbook and identify winners and losers.
Move winners into scaling campaigns and adjust budgets.
Retest underperformers with new combinations of videos and copy.
Tracking and attribution
Work with attribution events, Google Tag Manager and Google Analytics.
Compare performance across platforms and flag what works where.
What we're looking for
We care more about how you think and work than about years on your CV.
Must-haves
Recent, hands-on experience launching ads yourself in Meta Ads Manager. A few months is enough.
Solid grasp of core metrics such as CTR, CPC and CPA, and what a campaign is optimizing for.
Strong organization and attention to detail when handling high volumes of assets.
Self-managed and proactive: you work from one daily check-in and come with your own proposals, not just questions.
Comfortable using AI tools to work faster, while still forming and sharing your own conclusions.
Professional English, written and spoken.
Nice-to-haves
Experience in TikTok Ads Manager and Snapchat Ads Manager.
Experience with ad approvals and appeals in health, wellness or other regulated categories.
Familiarity with Google Tag Manager, Google Analytics or ad attribution.
DTC or e-commerce experience.
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