We are looking for an experienced Brand Manager - Lead NL who can translate an overarching brand strategy into impactful, locally relevant campaigns and activations for the Dutch market.
In this role, you will be responsible for developing and implementing long-term brand-building initiatives, working closely with Dutch market stakeholders and an international brand team. Your main focus will be on strengthening brand consideration, awareness and positive brand associations.
Your role:
As Brand Manager, you will lead campaigns and brand activations from strategy and creative development through implementation and evaluation. You will combine strategic thinking with hands-on execution and work closely with internal stakeholders and external agencies.
Key responsibilities:
- Develop and implement brand campaigns and activations for the Dutch market.
- Translate the overarching brand strategy into locally relevant plans and activities.
- Use customer insights, brand tracking, competitor research and market trends to optimise campaigns and brand performance.
- Identify brand challenges with internal stakeholders and translate these into clear and actionable plans.
- Lead creative development and production and manage relationships with creative, media and research agencies.
- Manage campaign budgets, KPIs, timelines and performance.
- Present recommendations to senior management and advise stakeholders on brand activation strategy.
- Work closely with Marketing, Communications, Commercial, Legal and other internal functions.
- Contribute to knowledge sharing and the further development of the brand strategy.
You are an experienced Brand or Marketing professional who combines strong strategic thinking with excellent execution skills. You are comfortable operating in a complex corporate environment and know how to bring different stakeholders together around a common objective.
You have:
- A relevant higher education degree, preferably in Marketing, Communications, Branding or a related field.
- 5–10 years of relevant experience in branding, marketing and campaign management.
- Proven experience developing and implementing brand campaigns and activations.
- Experience working with creative, media and research agencies.
- Strong stakeholder management skills and the ability to operate at both strategic and operational levels.
- Experience managing budgets, KPIs and campaign performance.
- The ability to connect brand strategy and activation to business challenges, customer perceptions and commercial objectives.
- Experience within a complex international corporate environment is highly desirable.
- Excellent command of Dutch and English.
- Willingness to travel and work from the relevant market and headquarters when required.
Personal qualities:
- Collaborative - you work effectively with different teams, personalities and disciplines.
- Innovative and adaptable; you develop creative, cost-efficient solutions and navigate change effectively.
- A strong communicator and influencer; you communicate ideas clearly and bring different viewpoints together.
- Driven and pragmatic; you take ownership, work with urgency and remain calm under pressure.
What we offer:
An opportunity to take a leading role in strengthening the organisation’s brand presence in the Netherlands, working within an international brand team and combining strategic brand development with hands-on campaign delivery and activation.
All our positions are open to both women and men and are, of course, open to people with disabilities.