The Senior Brand Activations Manager leads the strategy, execution, and evolution of large-scale brand activations and consumer-facing experiences that drive engagement, brand relevance, and business impact. This role operates with a high-level of autonomy, partners closely with executive and key stakeholders, and provides leadership across activation planning, execution, and performance reporting. The Senior Manager guides team members and ensures brand activations align with enterprise priorities and long-term brand strategy.
Your Impact and Responsibilities:
- Lead the strategy and execution of high-impact brand activations that support marketing and enterprise business objectives
- Serve as a primary point of contact for executive and senior stakeholders, providing clear communication, recommendations, and updates
- Develop and present activation strategies and proposals, including objectives, brand integration, investment rationale, and risk considerations
- Oversee talent, sponsorship, and partnership strategy, including negotiation, alignment, and long-term relationship management
- Provide leadership, direction, and coaching to team, ensuring consistent execution and professional development
- Lead cross-functional collaboration with Marketing, Operations, Creative, PR, and external partners to deliver seamless activations
- Own execution of priority activations and provide oversight for on-site delivery, escalation management, and contingency planning
- Monitor cultural, consumer, and industry trends to identify scalable activation opportunities and innovation
- Manage budget oversight and executive-level post activation reporting, delivering insights, learnings, and recommendations
Travel Requirements:
- Up to 50% travel to support activations and events
Required Qualifications:
- 5-7 years of experience in brand activations, event marketing, or experiential marketing supporting large-scale, high-visibility events
- Bachelor's degree in marketing or related field
- Proven experience leading complex activations with senior or executive-level stakeholders
- Strong strategic, project management, and decision-making skills with hands-on execution experience
- Experience managing talent, sponsorships, and contract negotiations
- Demonstrated ability to lead teams and influence cross-functional partners
- Excellent executive-level written and verbal communication skills
- Comfort operating in a fast-paced, evolving environment with shifting priorities
- Proficiency in Microsoft Excel, Outlook, PowerPoint, and Word
- Flexibility to work non-standard hours, including evenings, weekends, and holiday as needed
All your information will be kept confidential according to EEO guidelines.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.