The Executive Director leads commercial strategy, revenue growth, and key industry partnerships for Nielsen’s multi-million dollar media portfolio across Australia and New Zealand. This executive position drives sales performance, high-level C-Suite engagement, and contract negotiations across major television broadcasters, digital publishers, programmatic ad tech platforms, and industry bodies.
Key Responsibilities
Commercial Strategy & Revenue Performance
Drive overall commercial growth and revenue strategy for Nielsen's Media portfolio across Australia and New Zealand.
Lead multi-million dollar contract negotiations, extensions, and renewals for primary audience measurement currency services.
Implement sales discipline, pipeline management, and revenue forecasting across all account segments.
Lead Nielsen’s response strategy for major competitive procurement processes, including RFIs, RFPs, and open market tenders.
Negotiate complex commercial parameters, cost-efficiency frameworks, and KPI adjustments while preserving contract profitability and margin performance.
Strategic Client & Industry Relationships
Maintain C-level engagement with major media owners and broadcasters, including TVNZ, Sky NZ, Stuff NZ, NZME, Seven Network, Nine Network, Network Ten, ARN & SCA.
Manage key industry relationships and licensing agreements with data partners such as TBG New Zealand, OzTAM Australia, Commercial Radio Australia, Radio Bureau New Zealand, IAB AU & NZ.
Expand strategic commercial partnerships with programmatic ad tech platforms, including The Trade Desk, Eyeota, Index Exchange, & Magnite.
Product Commercialisation & Innovation
Spearhead commercial launch and market adoption of cross-platform measurement and media planning tools, including Nielsen’s TV audience measurement solutions, Consumer & Media View (CMV), Nielsen Media Impact (NMI), N1 Ads, and Ad Intel.
Collaborate with global and regional product teams to adapt international methodology standards to local market requirements.
Drive commercial expansion for digital activation strategies throughout Asia Pacific.
Team Leadership & Operations
Build, mentor, and inspire a high-performing team of commercial and client service professionals.
Streamline organizational structures to foster talent development and career progression.
Oversee commercial governance, contract execution, and integration with global Customer Success operations.
Qualifications & Core Competencies
Experience: 15+ years of commercial sales leadership experience within the media, data analytics, and advertising ecosystem.
Commercial Expertise: Proven record of exceeding revenue targets, managing multi-million dollar portfolios, and negotiating enterprise contracts.
Domain Knowledge: Deep expertise in linear and digital video audience measurement, cross-platform planning, digital activation, and ad intelligence.
Stakeholder Management: Demonstrated capability in C-Suite relationship management, partner negotiation, and industry representation.
Leadership: Strong track record in team building, performance management, and organizational leadership.
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Compensation Transparency: The stated salary range represents the full compensation scale for this level. To allow for future progression and development, new employees are typically hired into the lower to middle portion of this range. An individual's exact starting salary at Nielsen depends on several factors, including geographic location, skills, experience, training, certifications, and other business needs.