Product Strategy & Roadmap
Own overall product strategy and roadmap for core streaming products (DCR, SPR, SCR) end-to-end, with the goal to improve the overall customer experience metrics and optimize and scale product enhancements by identifying simplifiers that contribute to overall OE.
Conduct ongoing market analysis of the streaming, TV, and digital video ecosystem to surface insights on emerging trends, competitor positioning, and client needs.
Maintain a prioritized product backlog grounded in customer pain-points, data signals, and quarterly strategy documents — not feature requests in isolation.
Translate SVP-level vision into executable roadmap milestones with clear owners, timelines, and measurable outcomes.
Product Development & Delivery
Lead prototype-first development cycles: ship working artifacts early, use demos to drive alignment, and produce written specs as a downstream artifact.
Partner with Engineering, Data Science, and Global Data Solutions to drive timely, high-quality delivery of product increments across the full lifecycle — from requirements and design through QA and launch.
Define user stories, acceptance criteria, and API/data specs; serve as the primary day-to-day product contact for engineering teams.
Stakeholder Collaboration & Go-to-Market
Collaborate with Sales, Client Success, and Marketing to develop go-to-market strategies, pricing inputs, and client onboarding materials for new product features and module launches.
Engage key internal and external stakeholders — including clients, industry partners, and industry associations — to ensure product decisions reflect real-world needs and support enterprise deal cycles.
Represent the Content Product team across cross-functional forums; communicate priorities, trade-offs, and progress clearly to both technical and non-technical audiences.
Serve as a subject matter expert in video content measurement, contributing to external thought leadership, client conversations, and industry forums as needed.
Quality, Measurement & Continuous Improvement
Uphold Nielsen’s gold-standard history of data accuracy, neutrality, and methodological rigor across all product decisions and launches.
Define and track KPIs across the product success dimensions: time-to-value, D30/W12 retention, expansion revenue, and compounding moat metrics.
Implement rigorous quality assurance processes to ensure the accuracy and reliability of Nielsen’s content measurement data.
Identify and address operational bottlenecks in development processes to improve team velocity without quality regressions.
10+ years in technical product management roles
3+ years in a principal (or equivalent) product role owning an enterprise, revenue-impacting product
Proven ownership of a revenue/retention/expansion metric
Direct engineering/data science partnership experience, "player-coach" style
Media measurement/streaming/TV/adtech experience preferred
Track record in lean, high-autonomy team structures
Education
Engineering, CS, Software Development, or related technical field preferred
10+ years in a technical PM role accepted in lieu of a technical degree
MBA/MS a plus, not required
Skills & Competencies
AI-fluency, technical credibility, data-driven decision-making, executive communication, ambiguity management, enterprise B2B/GTM experience
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