As the CRM Manager, you will be responsible for building and maintaining segmentation and workflows in HubSpot, safeguarding data hygiene and compliance, and supporting more senior CRM team members in designing increasingly complex targeting logic. You will be a key point of quality control for email marketing, working with the brand team to ensure campaigns are accurate before they reach customers.
Once familiar with The Adaptavist Group’s HubSpot instance, you will be the main point of contact for day-to-day queries from across the marketing team, as well as ad-hoc queries from the wider business.
Key responsibilities and accountabilities
Duties include, but are not limited to:
- Segmentation and List Management:
- Build and maintain contact segments and lists in HubSpot
- Apply basic exclusion logic to targeting criteria
- Support senior CRM team members and the wider Marketing team in designing more complex, multi-condition segmentation
Campaign Delivery and Quality Assurance:
- Support the marketing team in building and managing HubSpot workflows for standard nurture and lifecycle email sequences
- QA email campaigns, checking accuracy, personalisation, and compliance before send
- Support A/B test planning of our email marketing efforts
Data Hygiene and Compliance:
- Flag bounced, unsubscribed, or invalid contacts and apply suppression lists
- Ensure all sends comply with legal requirements (GDPR, PECR, and CAN-SPAM etc)
- Maintain accurate documentation of workflows, segments, and other supporting materials
Reporting and Continuous Improvement:
- Monitor campaign performance (open rates, click rates, unsubscribes, deliverability) and work with the analytics team to present this in useful ways for the business
- Report findings and flag trends to senior CRM team members
- Assist with troubleshooting platform issues and escalate complex architecture problems where needed
Person Specification
Essential
- Strong hands-on CRM or marketing automation experience, beyond campaign delivery.
- In-depth HubSpot knowledge, including workflows, segmentation, forms and properties.
- Experience improving CRM data quality, contact management and consent processes.
- Good understanding of email compliance, including GDPR and PECR.
- Ability to turn CRM reporting into clear recommendations.
- Experience creating guidance and training to help colleagues use the CRM effectively.
- Strong organisation, communication and attention to detail, with confidence working independently and supporting the CRM Lead.
Desirable
- Experience in a fast-paced tech or SaaS environment.
- Familiarity with data enrichment, custom properties and integrations.
- Knowledge of email deliverability and CRM health monitoring.
- Experience supporting lifecycle and nurture programmes.
Not ticking every box? That’s totally okay! Studies show that women and people of colour might hesitate to apply unless they meet every single requirement. At ScriptRunner, part of TAG, we’re dedicated to creating a diverse and welcoming team. If you’re passionate about this role and keen to learn and grow with us, we encourage you to apply, even if you don’t have everything that's listed just yet.
Drop us your application, we’d love to hear from you!
What to expect
We have published some support on Interviewing with us to try to alleviate any pre-interview anxieties, here you’ll find information to help you prepare and ace an interview at TAG.
You can read them here
Equal opportunities for everyone
At The Adaptavist Group, we are committed to promoting a diverse and inclusive community and believe this positively impacts both the creation of our innovative products and our delivery of bespoke solutions to our global customers and our own unique culture. We encourage all qualified applicants, regardless of age, disability, race, sexual orientation, religion or belief, sex, gender identity, pregnancy and maternity, marriage, and civil partnership status.
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