At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment.
Role Overview
As the Senior Video Producer, you'll lead the vision, strategy, and execution of video content that informs, inspires, and engages both internal and external audiences. You'll serve as Cortland's primary video production expert, driving creative storytelling, overseeing end-to-end production, and ensuring all content supports business objectives while elevating the brand experience.
Lead Video Strategy & Production
- Own the end-to-end production lifecycle for video projects, including concept development, scripting, storyboarding, filming, editing, post-production, and distribution.
- Develop and execute a video content strategy that supports organizational priorities, strengthens brand awareness, and enhances audience engagement.
- Partner with executive leaders, business stakeholders, and communications teams to identify opportunities for impactful video storytelling.
- Lead video productions on-site and in studio environments, directing talent, conducting interviews, and ensuring exceptional visual and audio quality.
- Manage multiple high-priority projects simultaneously, balancing timelines, resources, budgets, and stakeholder expectations.
- Ensure all video content aligns with Cortland's brand standards, messaging, visual identity, and communication goals.
Drive Creative Storytelling
- Create compelling video concepts that bring company initiatives, culture, learning programs, events, and business updates to life.
- Translate complex topics into clear, engaging, and audience-focused visual narratives.
- Provide creative leadership throughout the production process, from ideation through final delivery.
- Collaborate with design, communications, marketing, and content teams to develop integrated multimedia campaigns.
- Stay current on industry trends, production techniques, emerging technologies, and platform best practices to continually elevate content quality and performance.
Manage Production Operations
- Oversee production budgets, equipment, software, and vendor relationships to maximize quality and efficiency.
- Build and maintain a scalable video asset library, including footage, templates, graphics, music, and production resources.
- Establish production standards, workflows, and best practices that improve consistency, efficiency, and scalability.
- Manage content publishing and distribution across internal and external channels, ensuring optimal audience reach and engagement.
- Evaluate video performance metrics and audience insights to inform future content strategies and investment decisions.
Lead, Influence & Collaborate
- Provide leadership, mentoring, and creative direction to video editors, contractors, and other creative contributors.
- Serve as a trusted advisor to senior leaders and stakeholders, consulting on video strategy and content effectiveness.
- Build strong cross-functional partnerships to proactively identify communication opportunities and business needs.
- Foster a culture of creativity, innovation, continuous learning, and operational excellence within the creative process.
- Champion high production standards while cultivating efficient, collaborative ways of working.
Qualifications
- 7+ years of professional experience in video production, multimedia communications, content creation, or a related field.
- Bachelor's degree in Film Production, Communications, Marketing, Digital Media, or a related discipline.
- Proven success leading complex video projects from concept through final delivery.
- Strong portfolio demonstrating expertise in storytelling, interviewing, directing, cinematography, and post-production.
- Advanced proficiency in Adobe Creative Cloud, including Premiere Pro, After Effects, Photoshop, and Audition.
- Expertise operating professional camera, lighting, and audio equipment in a variety of production environments.
- Experience developing content strategies and translating business objectives into compelling visual communications.
- Strong project management, organizational, and prioritization skills in fast-paced environments.
- Exceptional communication, presentation, stakeholder management, and consulting skills.
- Experience managing production budgets, vendors, freelance talent, and agency partners.
- Experience analyzing video performance data and applying insights to improve content effectiveness preferred.
- Ability to lift and transport up to 50 lbs. of production equipment.
About Cortland
Founded in 2005, Cortland is an international, vertically integrated multifamily real estate investment, development, and management firm with a resident-centric approach to living experiences. Recognized as one of the top 10 multifamily owners and operators in the US, Cortland combines in-house design, construction, and operations to deliver value and innovation across its portfolio.
Join us as we reimagine apartment living and drive outsized returns through purpose, performance, and people.
Cortland is an equal opportunity employer, and we’re proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email Careers@cortland.com
Cortland is a drug-free workplace.
Cortland participates in e-verify to verify the employment status of all persons hired to work in the United States.
California Applicant Privacy Notice
We collect personal information from all job applicants, including identifiers (e.g., name, contact details), professional or employment information (e.g., résumé, work history, qualifications), and education information. This information is used for recruiting, evaluating your candidacy, conducting interviews, and managing the application process.
California residents may request access to or deletion of their personal information by contacting us at careers@cortland.com
GDPR Statement
When you apply to a job on this site, the personal data contained in your application will be collected by Cortland (“Controller”), which is located at 3424 Peachtree RD NE Suite 300 Atlanta, GA and can be contacted by emailing careers@cortland.com because Controller wishes to evaluate your candidacy for employment at Controller. Your personal data was either obtained from publicly available sources (e.g. LinkedIn) or provided to Controller by someone who referred you for potential employment. Controller’s data protection officer is Greg Shultz, who can be contacted at Greg.Shultz@cortland.com. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.
Your personal data has been shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data has been transferred to the United States. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer was subject to appropriate additional safeguards under [either the standard contractual clauses or the Privacy Shield]. You can obtain a copy of the standard contractual clauses by contacting us at careers@cortland.com
Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have to right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.