About Our Client
Our client is a well-established medical technology and healthcare distribution company committed to providing clinically proven, safe, effective, and high-quality products to healthcare professionals.
Since its establishment, the company has focused on introducing advanced medical technologies and skincare solutions to the market while maintaining high standards of quality and customer service.
With a strong presence across multiple countries in the region, our client serves a broad network of clinics, hospitals, and healthcare providers through an extensive distribution network, supported by long-term partnerships and a commitment to innovation.
Job Description
Our client is looking for a Product Manager to manage the execution of the organization's branding and marketing efforts. This includes managing the organization's brand image, digital marketing communications, and promotional campaigns. The Product Manager leverages market research on brand awareness, market trends, and target buyer and seller landscapes to enhance promotion of the organization's product and service offerings.
In addition, the Product Manager collaborates with regional teams to compare geographical trends and share ideas on various promotions and offerings. Analytical and innovative, the Product Manager leverages data analytics to identify key market trends and develops successful digital marketing programs and initiatives.
The Product Manager networks extensively outside of the office to stay in close contact with key industry stakeholders, constantly looking out for new marketing opportunities.
Key Responsibilities
- Develop and execute comprehensive product marketing and brand strategies to promote the company's portfolio of medical aesthetic products.
- Develop and implement integrated marketing plans aligned with overall business and product objectives.
- Conduct market research and competitor analysis to identify market trends, customer preferences, emerging opportunities, and competitive activity.
- Develop target customer profiles and identify opportunities to improve customer engagement and product positioning.
- Develop and execute digital and social media marketing strategies to increase brand visibility, reach, and engagement across relevant platforms.
- Plan and manage marketing campaigns across digital, social media, print, and other relevant channels.
- Work closely with Sales and other cross-functional teams to align marketing initiatives with commercial objectives and customer needs.
- Support the development and execution of new product launches, product promotions, and go-to-market initiatives.
- Develop marketing communications and content initiatives that effectively communicate product benefits and value propositions.
- Build and maintain strong relationships with key opinion leaders (KOLs), healthcare professionals, influencers, agencies, and other relevant industry partners.
- Monitor marketing KPIs and campaign performance, analyse relevant data, and recommend improvements to optimize effectiveness and ROI.
- Work with external vendors, creative agencies, and other partners to execute marketing initiatives and campaigns.
- Identify opportunities to leverage new digital marketing tools, platforms, and technologies to improve marketing effectiveness.
- Ensure marketing activities and product communications are aligned with relevant industry regulations and compliance requirements.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Proven experience in product marketing, brand marketing, or marketing, preferably within the medical aesthetics, healthcare, medical devices, skincare, pharmaceutical, or related industries.
- Experience developing and executing integrated marketing campaigns across digital and offline channels.
- Strong understanding of digital and social media marketing, with hands-on experience managing relevant marketing channels.
- Strong analytical skills with the ability to interpret market and campaign data and translate insights into actionable strategies.
- Experience in product launches, go-to-market initiatives, or product promotion is highly preferred.
- Strong communication, presentation, stakeholder management, and interpersonal skills.
- Experience working with KOLs, healthcare professionals, influencers, or industry partners is an advantage.
- Knowledge of regulatory and compliance requirements within the medical aesthetics or healthcare industry is a plus.
- Creative and strategic thinker with strong attention to detail and a results-oriented mindset.
- Comfortable working in a fast-paced and dynamic environment with the ability to manage multiple priorities and meet deadlines.
Why choose our client?
- Supportive workplace culture
- Excellent exposure with continuous learning opportunities
- Clear paths for career growth and advancement