About us
Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.
For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.
At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world.
Why join us?
At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:
- Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
- Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
- Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!
Join us as we redefine what it means to build an enduring global consumer group.
Main Responsibilities
- Responsible for content planning, producing, editing and posting Tiktok videos for Love, Bonito Indonesia account.
- Do copywriting for the content video (including the video script and caption).
- Being a talent for Love, Bonito Indonesia Tiktok account.
- Produce and post minimum 5 Tiktok videos per week in Love, Bonito Indonesia account.
- Liaise with cross-functional teams, including marketing and creative to maintain cohesive content pillars.
- Stay current with the latest trends and competitors Tiktok contents.
Requirements
Requirements & Experiences :
- Female, minimum age 18 years old
- Based in Jabodetabek & willing to come to the Love, Bonito Head Office in South Jakarta
- Experienced working in the fashion industry as a content creator, copywriter or related creative fields
- Creative, innovative, and up to date with the latest fashion trends
- Passionate in the fashion industry
- Familiar with Tikok FYP trend and Tiktok shop
- Good communication skills in both English and Bahasa Indonesia (verbal and written)
- Excellent communication and collaboration skills
- Attention to detail and the ability to meet deadlines in a fast-paced environment
- Have a mobile phone/camera that meets company standards