- Design high-quality visual assets for user acquisition campaigns, including but not limited to event posters, banners, in-feed advertisements, and landing pages.
- Produce visuals that resonate with target audiences and align with acquisition funnel logic, helping to improve ad click-through rates and conversion efficiency.
- Independently manage the full design lifecycle — from brief interpretation, concept development, stakeholder communication, iteration, to final delivery — coordinating cross-functional resources to ensure on-time execution.
- Track ad creative performance metrics, collaborate with the business team to iterate on design solutions, and adjust visual direction based on acquisition data to maximise growth impact.
- Support the broader team with additional visual design tasks and cross-functional coordination to ensure all front-end acquisition design work progresses smoothly.
Requirements
- Bachelor's degree or above in a design-related discipline (Graphic Design, Visual Communication, Advertising Design, or equivalent)
- 3+ years of professional design experience; experience in cross-border financial services or fintech brokerage design is strongly preferred.
- Fluent in Cantonese and Mandarin; working proficiency in English.
- Proficient in all design tools required to deliver projects, including but not limited to 3D software (C4D, Blender), Figma, and Adobe Creative Suite.
- Strong foundational design skills with a clear understanding of conversion-driven advertising principles.
- Familiarity with on-platform/off-platform ad specifications, AIGC tools (e.g., Midjourney, Stable Diffusion), and a portfolio showcasing successful brand marketing or performance advertising campaigns are all a plus.
- Self-driven with strong execution skills — able to proactively manage project progress, flag issues early, and push deliverables to completion in a fast-paced, cross-border business environment.
- Deep understanding of Hong Kong user aesthetics, local advertising trends, and cultural nuances.
- Proven track record in front-end acquisition advertising and conversion-focused creative design is highly preferred.