Job Summary
We are looking for an experienced Marketing Manager to lead marketing strategies across a portfolio of food and beverage (F&B) brands. The successful candidate will be responsible for strengthening brand positioning, driving customer engagement, developing pricing and promotional strategies, and supporting business growth through data-driven marketing initiatives.
The ideal candidate has strong experience in F&B marketing, brand management, digital marketing, and campaign performance analysis, with proven leadership and strategic planning skills.
Key Responsibilities
1. Strategic Marketing and Brand Management
- Develop and execute multi-brand marketing strategies aligned with business objectives.
- Prepare annual and quarterly marketing plans for each brand.
- Analyze market trends, consumer behavior, and competitor activities to identify growth opportunities.
- Develop and maintain consistent brand positioning, identity, and messaging.
- Identify marketing opportunities across outlets, delivery platforms, mobile applications, retail channels, and strategic partners.
- Develop seasonal campaigns, promotional offers, and new product launch strategies.
- Manage loyalty programs and initiatives to increase customer retention and purchase frequency.
2. Digital Marketing and Content
- Lead digital marketing activities, including social media, paid advertising, SEO, email marketing, and influencer marketing.
- Oversee content creation, photography, and advertising campaigns.
- Optimize digital marketing performance and conversion funnels to increase online orders.
- Ensure consistent brand communication across all digital platforms and customer touchpoints.
3. Sales and Operations Support
- Collaborate with outlet, franchise, sales, and operations teams to execute marketing campaigns.
- Develop point-of-sale materials and in-store promotional activities.
- Monitor outlet performance and campaign results.
- Recommend improvements based on performance data and customer insights.
4. Budget Management and Performance Analysis
- Manage the marketing budget and allocate resources effectively.
- Track marketing KPIs and measure return on investment (ROI).
- Analyze campaign effectiveness, sales performance, and customer engagement.
- Prepare regular marketing performance reports and recommendations for senior management.
5. Team Leadership and Partnerships
- Lead, coach, and develop the marketing team.
- Manage relationships with external agencies, suppliers, and marketing vendors.
- Build strategic partnerships to support brand awareness and business growth.
- Collaborate with senior management on marketing priorities and business decisions.
Requirements
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum of 5 years of marketing experience, preferably within the F&B industry.
Proven experience in multi-brand marketing and brand management.
Strong knowledge of digital marketing channels, campaign management, and content strategy.
Experience in marketing budget management, KPI tracking, and ROI analysis.
Strong analytical skills and data-driven decision-making abilities.
Excellent communication, leadership, and team management skills.
Ability to manage multiple brands, projects, and priorities effectively.
Benefits
Competitive salary.
Performance-based bonus.