Job Description
We are looking for a Senior CVM & Marketing Analytics professional with strong experience in the Telecommunications (Telco) industry.
The role focuses on Telco CVM, customer base management, customer segmentation, campaign design, and campaign impact measurement.
Key Responsibilities
- Decide which customer attributes and segments are worth building.
- Own the Telco use case library.
- Define what each customer segment means commercially and how its value is measured.
- Design and measure customer campaigns.
- Build and use customer segments in a real customer data or campaign environment.
- Own CVM use cases end to end, including:
- Churn
- Retention
- Dormancy
- Win-back
- Upsell
- Tariff migration
- Device upgrade
- Prove campaign impact through control design, uplift, and incrementality measurement.
- Work with engineering teams to specify customer attributes and segments.
- Work with a Customer Data Platform or campaign management platform.
Requirements
Requirements
- 7+ years of experience.
- Telco experience is mandatory.
- Experience in Telco CVM, customer base management, or marketing analytics.
- Hands-on experience in personally designing and measuring campaigns.
- Strong understanding of Telco commercial drivers, including:
- ARPU
- Churn economics
- Recharge behaviour
- Prepaid and postpaid mechanics
- Cross-sell into fixed and content
- Experience with customer segmentation in a real customer data or campaign environment.
- Experience with CVM use cases such as churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade.
- Strong understanding of control design, uplift, and incrementality measurement.
- Strong SQL skills.
- Experience with a Customer Data Platform or campaign management platform is preferred.
- Experience working with engineering teams to specify customer attributes and segmen