Job Purpose:*
To lead the store to deliver an iconic, world-class customer experience, drive sales and profitability, and build a high-performing team that lives the Victoria's Secret brand values: Passion, Customer Obsession, and Empowerment.
*Key Responsibilities:*
*A. Sales & Business Leadership:*
- Own full P&L responsibility for the store - drive sales, KPIs (Conversion, UPT, ADS, AUR)
- Analyze sales reports and create strategic action plans to achieve monthly and yearly targets
- Drive loyalty program (Angel Card), Bra Fit events, and new collection launches
*B. Customer Experience:*
- Ensure every customer receives an elevated, intimate and inclusive bra fitting and styling experience
- Model VS Selling Behaviors - Greet, Discover, Fit, Style, and Inspire loyalty
- Handle VIP and escalated customer concerns with professionalism
*C. Team Leadership & Development:*
- Recruit, train, coach and retain top talent - build a strong pipeline of Assistant Managers and Supervisors
- Conduct daily huddles, weekly trainings on product knowledge (Bra, Panty, Beauty, PINK)
- Drive performance management, succession planning and engagement
*D. Operations & Visual Merchandising:*
- Ensure full compliance with VS Visual Merchandising guidelines, brand standards and VM directives
- Maintain operational excellence: Stockroom, inventory accuracy, shrink control, health & safety, and audit compliance
- Ensure all promotions, pricing, and marketing are executed flawlessly
Requirements
Qualifications:*
- Bachelor's Degree preferred
- 4+ years of Store Management experience in premium / luxury fashion, beauty, or lingerie retail (Zara, H&M, Sephora, etc.)
- Proven track record of achieving sales targets and leading large teams (15+ staff)
- Strong business acumen, fluent in English, excellent communication skills
- Passion for Victoria's Secret brand and empowering women.