Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Senior Partnerships Brand Manager
San Mateo, CA (Collab)/Remote
Position Summary
The Senior Partnerships Brand Manager is an experienced partnerships marketer responsible for developing strategic collaborations that strengthen the PlayStations brand, drive awareness and engagement for priority first-party titles, and create meaningful connections with players and broader culture. Success requires cultural curiosity, creative mindset, commercial judgment and the ability to turn ambitious ideas into meaningful value for PlayStation and its players.
Reporting to the Director, Brand Partnerships, this role leads assigned programs from opportunity identification and partner outreach through business case development, negotiation, creative execution and measurement. The role works closely with PlayStation Studios, Global Games Marketing and teams across SIE to connect the right brands, games and ideas.
What you will be doing:
Partnership Strategy & Development
· Identify and develop brand partnership opportunities across consumer goods, fashion, lifestyle, and related categories that support PlayStation brand and first-party title priorities; build and maintain a proactive pipeline of prospective brand partners and agency relationships.
· Develop strategic recommendations, business cases and pitches that connect audience, cultural, brand and commercial objectives.
Program Leadership & Collaboration
· Lead assigned partnerships from concept and partner outreach through negotiation, contracting, creative development, launch and post-program evaluation.
· Manage partner and agency relationships, budgets, timelines, approvals, deliverables and contractual commitments to support high-quality execution.
· Collaborate across Studios, Games Marketing, Legal, Finance, Procurement, PR, Social, Influencer, Events, Creative, Media and local markets to integrate programs into broader plans and protect PlayStation brands and IP.
Measurement & Continuous Improvement
· Define success measures, track partner commitments and program value, and translate results into clear recaps and recommendations that inform future partnership strategy.
What we are looking for:
· Bachelor’s degree in marketing, business, communications or a related field, or equivalent experience.
· 8+ years of relevant experience in brand partnerships, business development, integrated marketing, licensing or a related discipline.
· Gaming industry experience and a genuine passion for games strongly preferred, with the fluency to collaborate credibly with studios and brand partners and connect the right partnership idea to the right game, audience, and business objective.
· Proven experience developing and delivering partnership programs from opportunity identification and negotiation through activation and measurement.
· Strong relationship-management, collaboration and influencing skills across senior stakeholders, agencies and external partners.
· Commercial acumen, including experience with budgets, contracts, partner valuation, KPIs and return on investment.
· Clear, persuasive communicator and storyteller with strong presentation skills and the ability to turn complex ideas into actionable recommendations.
· Highly organized, proactive and comfortable managing multiple workstreams in a fast-paced, evolving environment.
· Cultural curiosity and a genuine interest in gaming, entertainment, creators, sports, fashion, brands and emerging trends.
· Familiarity with AI-enabled tools for research, ideation, planning and reporting, or willingness to learn.
· Ability to travel domestically and internationally and collaborate across global time zones as needed.
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location.
Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.
In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
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Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.