OUAI is a prestige beauty and personal care brand founded by celebrity hairstylist, Jen Atkin. “OUAI,” means “yes” in that casual Parisian way. The brand is guided by the mission “wherever you go, go all the OUAI” and this bold & playful spirit impacts everything from culture to marketing to product. OUAI’s product categories – ranging from hair care to body care, fragrances, personal care, and merch – are designed to reflect its commitment to easy, effective, and enjoyable self-care.
Since its launch, OUAI has built a strong and growing omnichannel presence through direct-to-consumer channels, specialty beauty retailers, and global distribution partners. The brand continues to expand into new markets, deepen consumer loyalty, and scale its differentiated, high-margin business model internationally. OUAI is recognized for its straightforward approach to beauty, its distinctive fragrance profile, and its ability to meet consumer needs across multiple lifestyle-driven categories. The brand formulates without sulfates or parabens and maintains a commitment to creating high-quality, effective products.
OUAI’s culture is shaped by its ethos —fun, purposeful, and approachable—and is anchored by five Culture Codes:
1. We Aren’t Afraid to Go First.
2. We Don’t Compete, We Collaborate.
3. We Ask Questions to Find the Best Answers.
4. We Keep It Real, in a OUAI That’s Kind.
5. We Go All the OUAI With Work & Play.
OUAI is focused on ongoing category innovation, continued international expansion, and delivering high-quality consumer experiences that reinforce the brand’s identity and long-term growth trajectory.
About The Role:
As the temporary Sr. Manager, Brand Marketing, you will bring the OUAI brand and its products to life across channels and audiences while driving a consistent and relevant brand strategy. Reporting to the VP, Brand Marketing, you will manage two direct reports and lead OUAI’s marketing storytelling and go-to-market execution in close collaboration with teams across the organization.
Position Details:
This is a temporary, hourly position covering a maternity leave, with an anticipated start date in October or early November 2026. Full-time availability is required Monday through Friday.
Requirements
What You’ll Do:
- Serve as the Brand expert in managing all OUAI Brand initiatives inclusive of: cross-functional marketing strategic planning, advertising & media, consumer insights, activism, events/activations, sponsorships, retail marketing, collabs & partnerships, sampling & more
- Develop and implement new and effective brand marketing strategies for integrated product and brand awareness campaigns, as well as always-on brand building initiatives
- Lead all brand media & awareness strategy, partnering with Digital team and media agency to facilitiate media buys across a multitude of platforms; explore new platforms and consistently evaluate landscape
- Lead all marketing analysis in partnership with cross-functional team
- Develop and manage the global brand marketing calendar
- Assist in the development and lead the execution of best-in-class global marketing campaigns and retailer specific campaigns
- Serve as a gatekeeper for the brand’s identity, ensuring that all external ouputs meet our brand guidelines and clearly convey our DNA
- Align cross-functional stakeholders (Product, Digital, Sales) on go-to-market strategies and messaging for campaigns and launches, providing suites of assets and fully integrated strategies
- Closely partner with digital team to develop digital campaigns that cohesively amplify our messages and drive conversion
- Ideate and develop collaborations and partnerships with a variety of brands across categories
- Manage kick-offs and post mortems for all projects that keep teams closely aligned on timelines and key learnings
- Lead all asset management and presentation development, ensuring all brand materials are kept up-to-date, and that information is disseminated to the organization as needed
- Create marketing campaign presentations for internal stakeholders, retailer meetings, marketing partnerships, etc.
- Lead & manage all external sampling initiatives
- Forge strong relationships with our retail partners and bring the story of our brand and products to life in a way that’s optimal for their environments, while being at the forefront the landscape
- Develop and execute all retailer marketing initiatives, managing calendar and holistic process
- Concept and deploy brand events & activations that support our brand community and marketing strategies
- Lead all aspects of brand merch development from sourcing to design to execution
- Oversee OUAI’s activism strategy and fiscal donations
- Manage brand’s budget, following financial process and any reporting for FF, FIRM, month close
- Work globally, carving out dedicated marketing strategy for INTL priority markets in partnership with INTL Sales
- Partner with digital and sales teams in the creation of kits, promotions, merch, limited offers, etc. that drive excitement and sales for the brand on our .com and as exclusives with retailers
- Liaise with the Product Development team throughout the product lifecycle to infuse the brand’s identity into initial inception, product copy, launch storytelling, educational content, etc.
- Incorporate hindsight, competitive analysis, industry trends, etc. with our brand vision to develop storytelling and promotions that drive growth
Manage and develop two direct reports, setting priorities, providing feedback, and overseeing the delivery of brand marketing initiatives.
What You'll Bring:
- 6+ years previous work experience in Brand Marketing
- Experience in beauty or a consumer brand, with a strong understanding of product launches and brand storytelling.
- The ability to quickly take ownership of campaigns already in motion, assess priorities, and keep work moving during a temporary assignment.
- A balance of strategic thinking and hands-on execution, including comfort reviewing creative, resolving blockers, and making timely decisions.
- Experience connecting brand campaigns across social, paid media, retail, and digital channels.
- Confidence leading three direct reports and working with senior leaders, agencies, and cross-functional partners.
Benefits
- Temporary role covering a maternity leave.
Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI’s sole discretion require highly specialized backgrounds.