๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ญ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฎ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ญ๐ฌ-๐ฎ๐ฌ ๐๐ฃ๐)
Experience: 5+ yrs
Location: Bengaluru
Job Type: Full-time
We are looking for a strategic and results-drivenย Account-Based Marketing (ABM) Managerย to drive targeted marketing initiatives, strengthen enterprise engagement, and generate qualified business opportunities. The role combines account-based marketing, social media marketing, campaign management, content distribution, and demand generation to engage high-value target accounts.
The ideal candidate will have strong experience developing integrated marketing campaigns, executing social media strategies, and aligning marketing activities with sales objectives. You should be comfortable using data and customer insights to personalise engagement, improve campaign performance, and contribute to pipeline growth.
Requirements
Key Responsibilities
- Develop and execute account-based marketing strategies targeting high-value enterprise accounts and key decision-makers.
- Collaborate with Sales and Business Development teams to identify target accounts, define account priorities, and align marketing campaigns with revenue objectives.
- Plan and manage integrated campaigns across social media, email marketing, digital advertising, webinars, events, and other relevant channels.
- Leadย social media marketing initiatives, particularly on LinkedIn, to increase brand visibility, engage target audiences, and support lead generation.
- Create personalised marketing campaigns tailored to specific accounts, industries, buyer personas, and stages of the customer journey.
- Coordinate with content and design teams to develop campaign assets, including social media posts, landing pages, email content, case studies, and thought-leadership materials.
- Manage campaign calendars, budgets, timelines, and execution to ensure consistent and timely delivery.
- Use marketing automation and CRM platforms to support campaign execution, audience segmentation, lead nurturing, and reporting.
- Track campaign performance using metrics such as engagement, account penetration, qualified leads, conversions, pipeline contribution, and ROI.
- Analyse campaign data and audience behaviour to identify improvement opportunities and optimise marketing performance.
- Build and maintain target account lists, audience segments, and engagement strategies based on market research and business priorities.
- Work with Sales teams to develop coordinated outreach strategies and improve engagement with key prospects.
- Experiment with campaign formats, messaging, creatives, and digital channels to improve campaign effectiveness.
- Monitor industry trends, competitor activities, and emerging social media practices to strengthen marketing strategies.
- Prepare regular campaign reports and communicate insights, performance trends, and recommendations to stakeholders.
What Makes You a Great Fit
- 5+ years of experienceย in account-based marketing, B2B marketing, demand generation, or integrated campaign management.
- Strong expertise inย social media marketing, campaign planning, and multi-channel marketing execution.
- Experience developing targeted marketing strategies for enterprise customers and high-value accounts.
- Hands-on experience with LinkedIn marketing, paid social campaigns, audience targeting, and content distribution.
- Strong understanding of B2B buyer journeys, lead nurturing, customer segmentation, and sales-marketing alignment.
- Experience using CRM, marketing automation, analytics, and campaign management platforms.
- Ability to analyse campaign performance, interpret data, and optimise strategies to improve engagement and conversions.
- Excellent communication, content coordination, project management, and stakeholder-management skills.
- Strong analytical thinking, attention to detail, and a results-oriented mindset.
- Ability to manage multiple campaigns and competing priorities in a fast-paced environment.
- A bachelor's degree in Marketing, Business Administration, Communications, or a related discipline is preferred.