You will be Keycafe's go-to storyteller. Our product solves a real, everyday problem for dealerships, hotels, property managers, fleets and facilities teams, and our customers have great results to share. Your job is to turn that into a steady stream of clear, credible communications that build our brand, support sales and keep our customers informed.
This is a hands-on role for someone who loves to write, can juggle many projects and is comfortable working closely with sales, customer success, product and leadership. We are a small organization that operates globally and you will be asked to think creatively and take on other projects as needed such as running a podcast. We are also launching several new products that will require building a new set of communications tasks to industries new to the organization.
Key responsibilities
Brand voice and messaging
- Own and maintain Keycafe's messaging framework, tone of voice and style guide
- Translate technical product capabilities (SmartBox, cloud platform, API, integrations) into clear benefits for each audience and industry
- Review customer-facing copy across teams for consistency and quality
Content and storytelling
- Plan and manage the editorial calendar for the blog, website, email newsletter and resource library
- Write and edit blog posts, web pages, product launch copy, one-pagers, sales enablement materials and email campaigns
- Interview customers and produce case studies, testimonials and short video stories with customer success and sales
PR and media relations
- Write and distribute press releases for product launches, partnerships, customer wins and company milestones
- Build relationships with trade media in automotive, hospitality, property management and facilities, plus Vancouver and Canadian tech press
- Pitch stories, prepare spokespeople with briefing notes, and track coverage
- Identify and submit to industry awards and speaking opportunities
Social media and community
- Manage Keycafe's company LinkedIn and other social channels: plan, write, publish and engage
- Support employee advocacy so the team shares Keycafe content
- Monitor conversations about Keycafe, competitors and our industries
- Develop a Keycafe podcast and interview customers and industry specialists about their own industries for general awareness not just about key management.
Customer, partner and internal communications
- Write product update announcements, release notes summaries and customer newsletters with product and customer success
- Produce co-marketing content with partners and integration partners
- Support internal communications such as all-hands updates and company announcements
Events, measurement and operations
- Support trade shows and industry events with booth messaging, collateral and pre- and post-event communications
- Report monthly on communications KPIs (share of voice, coverage, engagement, traffic, content-influenced pipeline)
- Manage freelancers or agencies as needed and keep the asset library organized
Requirements
- Bachelor's degree in communications, public relations, journalism, marketing or a related field
- 3 to 5 years of experience in communications, PR or content marketing, with at least 2 years in B2B SaaS, technology or a related B2B environment
- Excellent writing and editing skills in English, with a portfolio showing range: long-form content, press releases, case studies, web copy and social posts
- Proven ability to explain technical products in plain, persuasive language for business buyers
- Experience with media relations: writing releases, pitching journalists and securing coverage
- Experience running a company LinkedIn presence and creating content for social channels
- Strong project management: you can run several projects at once and hit deadlines
- Comfortable working closely with sales, customer success, product and leadership, and interviewing customers
- Comfortable using AI writing and research tools responsibly to work faster while keeping quality high
- Legally entitled to work in Canada and able to work from our Vancouver office 4+ days a week
Benefits
- Extended health and dental coverage
- Paid vacation and personal days
- Professional development budget for courses, conferences or memberships
- Attend Team events
- Opportunity to build and grow within a scaling SaaS/IoT company.
- Work with a tangible, innovative product already trusted by businesses worldwide.
- Career growth and visibility — your success is highly visible in a company where results matter.