Contrarian Thinking is building the largest media-powered investment company focused on Main Street businesses.
We help entrepreneurs buy, build, and scale profitable companies through content, education, advisory, and investments. Our content reaches millions of people every month across YouTube, Instagram, TikTok, X, LinkedIn, newsletters, podcasts, and live events.
We’re hiring a Content Marketing Manager to work across all content teams and platform leads to help our content perform better, convert better, and evolve faster.
This person is equal parts:
- Creative strategist
- Content operator
- Marketing thinker
- Trend spotter
- Conversion-focused collaborator
You will work cross-functionally with writers, editors, producers, growth marketers, designers, and platform leads to develop stronger ideas, sharper hooks, better campaigns, and content that actually drives business results.
You are not just managing a calendar.
You are helping shape the ideas, positioning, distribution, and conversion strategy behind the content itself.
What You’ll Do
Work Across All Content Teams
- Collaborate with platform leads across:
- TikTok
- YouTube
- X
- Podcast
- Newsletter
- Help improve content strategy, packaging, positioning, and campaign execution
- Act as a connective layer between content, growth, and marketing teams
Help Content Convert
- Identify how content can better drive:
- Leads
- Sales
- Event registrations
- Newsletter signups
- Membership applications
- Brand authority
- Improve hooks, CTAs, story flow, proof, retention, and positioning
- Think beyond views and focus on business outcomes
Develop New Ideas & Campaigns
- Brainstorm high-performing concepts, series, launches, partnerships, and campaigns
- Bring fresh ideas based on:
- Trends
- Audience behavior
- Platform shifts
- Cultural moments
- Competitive research
- Help turn founder insights into scalable content frameworks and repeatable series
Improve Cross-Team Execution
- Help organize launch calendars, campaign coordination, and distribution plans
- Ensure teams are aligned on messaging, goals, and priorities
- Create tighter feedback loops between content performance and future strategy
Use Data + Instinct
- Review analytics and identify patterns across platforms
- Understand what content converts versus what only gets attention
- Balance creativity with performance marketing thinking
You Might Be a Fit If You:
- Understand both content and marketing deeply
- Have experience working with creator brands, media companies, or fast-moving startups
- Are obsessed with why content works
- Have strong instincts around hooks, positioning, virality, and audience psychology
- Can collaborate with creatives without slowing them down
- Think in campaigns, not one-off posts
- Move quickly and take ownership naturally
- Understand internet culture and business audiences
Bonus Points If You:
- Have worked on high-growth creator brands
- Have experience with launches, funnels, or direct response marketing
- Understand how to make content drive revenue, not just engagement
- Have experience managing multiple stakeholders and creative teams
- Know how to use AI tools to speed up ideation, workflows, and production
What Success Looks Like
- Better-performing content across every platform
- Stronger conversion from content into revenue
- Faster and more aligned execution across teams
- More original, scalable content ideas
- Smarter campaigns and launches
- Content that grows both audience and business simultaneously
Location
Full-time, in-office role at our Austin, Texas headquarters. Applicants must reside within a 1-hour drive of Austin or be willing to relocate.
Benefits
- 100% company-paid health, dental, and vision
- 100% company-paid short and long-term disability, life, and accident insurance
- Unlimited PTO plus 8 paid holidays
- Option to enroll in a 401(k) plan via Vestwell with competitive match options
- Free access to all Contrarian Thinking programs and flagship communities
How to Apply
Send a resume plus a short Loom with visual info to explain:
- Share visuals from a brand partnership you closed or managed that you're proud of. What was the creative idea, what was the deal structure, and how did it perform? What was your role throughout the process?
- An AI content process, workflow, or dashboard you built. What was broken, what you changed, and the before/after. Walk us through it in your loom & show us how it works.