About Draycott Nursing & Care
We are a recognised market leader in nursing, domiciliary, social and personal care. We pride ourselves on our professional and discreet service with our staff applying our 4 Cs; Compassion, Collaboration, Competence and Commitment.
You will have a chance to work alongside the gold standard in Registered Nurses and Carers. Our daily and live-in care enables our clients to remain in their own home whilst being cared for by professional and highly trained Carers and Registered Nurses.
For over 30 years Draycott Nursing and Care has been recognised by doctors, consultants and clients for exceptionally high professional standards and 24/7 support. Now driving an exciting partnership to provide on-site healthcare within a unique new complex of 5-star luxury London apartments.
About you and the Role
The successful candidate will be responsible for developing and maintaining referral relationships that generate new business opportunities for Draycott Nursing & Care.
The role focuses on building strong connections with healthcare professionals, hospitals, consultants, discharge teams, case managers and community healthcare providers to increase referrals for domiciliary care, live-in care, complex care, nursing and post-operative support services.
This is a hands-on business development role centred on relationship building, lead generation and referral conversion.
The successful candidate will be a visible ambassador for Draycott in the healthcare community and will be accountable for developing a pipeline of qualified referral opportunities that contribute to business growth. As with all roles in the Group, this role will also represent all entities within the Group, including being able to promote Auriens Chelsea and support their referral network.
Key Responsibilities
Referral Relationship Management
- Build and maintain strong working relationships with (not limited to):
- Private hospitals
- Hospital discharge teams
- Consultants and surgeons
- GPs and practice managers
- Allied Health Professionals
- Case managers
- Rehabilitation providers
- Community healthcare organisations
- Develop a regular programme of visits, meetings and follow-ups with referral partners.
- Ensure Draycott remains front of mind when healthcare professionals are recommending care solutions.
- Represent Auriens as a brand ambassador as a later living solution
Business Development
- Identify and pursue opportunities to increase referrals across the 3 key business areas, this includes but is not limited to; entry level care, complex care, nursing, recovery and rehabilitation support:
- Visiting Hours
- Live-in care
- Post-operative
- Create and maintain a healthy pipeline of referral opportunities.
- Ensure leads are followed up with promptly and effectively.
- Work alongside the operations and care teams to ensure smooth transitions from enquiry to assessment and service delivery.
- Achieve agreed referral, conversion and revenue targets.
- Propose events and opportunities to strengthen relationships and bring new business in
- To work closely with the Client Relationship Advisor to ensure consistent daily office coverage, including providing cover during annual leave and other short-term absences, such as sickness.
Networking & Brand Representation (Draycott & Auriens)
- Attend relevant healthcare networking events, conferences and local business development opportunities.
- Promote Draycott's services and the Auriens later life solution to healthcare professionals and potential referral partners.
- Arrange partner visits, presentations and educational sessions.
- Build awareness of Draycott's specialist services and care capabilities.
CRM & Reporting
- Record all relationship and business development activity within the CRM system.
- Maintain accurate records of meetings, referrals and outcomes.
- Provide regular updates on:
- Pipeline activity
- Referral sources
- Conversion rates
- Business development opportunities
- Monitor referral performance and identify areas for growth.
- Complete reports on Business Development activity and taking a results driven approach
Internal Collaboration
- Work closely with:
- COO
- General Manager / Registered Manager
- Care Operations Team
- Marketing Team
- Wider partnerships team
- Provide market intelligence and feedback from referrers.
- Support marketing campaigns by identifying opportunities for partner engagement.
- Share insight into competitor activity and local market developments.
- Identify any areas that require Marketing support and collaborate
- Work closely with the Client Relationship Advisor and Senior Case Manager who undertake business development duties – working with seamless collaboration and communication to ensure that approaches complement each other
Desirable Qualifications & Experience
- At least 3 years prior experience in the social sector in a similar commercial / sales role
- Clinical/medical knowledge as well as Domiciliary care experience offering the ability to talk to customers at a technical level in a sales capacity
- Proven, successful track record in business development. Creativity and innovative thinking, able to contribute suggestions for the progression of the business and to improve our efficiency and cost-effectiveness
- Knowledge and proven experience in using CRM systems and use of data analytics
- Excellent interpersonal skills, able to communicate well and appropriately with Clients/members of their family, the referrer community, senior stakeholders and Staff
- Business acumen, understanding how to drive growth and meet revenue targets.
- Tact and discretion in your dealings with others at all times, especially regarding confidential information about Clients and protect business information
- Computer literate with the ability to manage administrative duties efficiently
Benefits
- 33 days Annual Leave
- Life Insurance Cover
- Commission Plan
- Medicash
- BHN Extras
- Employee Assistance Platform, also offering a range of added benefits
- Various Salary Sacrifice Schemes (C2W, Gym, Tech and Electric Car)
- Enhanced Maternity, Adoption and Paternity Pay
- Long Service Awards
- Recommend a Friend Bonus
- 2 paid volunteer leave days per year