What you'll do
The Social Media Manager is responsible for applying the voice, content, and daily operations of Chess.com's official Italian social media channels. This role involves developing and executing a content strategy that drives engagement, grows our audience, and authentically represents the brand within the global chess community. The ideal candidate is deeply immersed in chess culture and social media trends, possesses a proven ability to create compelling content, analyze performance data, and foster a vibrant online community.
Essential Duties and Responsibilities
- Manages the day-to-day operations of Chess.com's official Italian social media channels across various platforms (e.g., X/Twitter, Instagram, TikTok, Facebook, YouTube, etc.).
- Develops, produces, and publishes original, high-quality content that engages new and existing audiences.
- Actively monitors and engages with conversations, trends, and key creators within the global chess community to ensure Chess.com's presence is timely, relevant, and authoritative.
- Analyzes and reports social media performance data and audience insights to inform content strategy and optimize for engagement, reach, and growth.
- Collaborates with marketing, content, and events teams to plan and execute social media campaigns that support company-wide initiatives.
- Communicates with members seeking support or raising issues on social media.
- Identifies emerging platforms across relevant countries, regions and languages, and pilots new content formats by anticipating algorithm shifts, leveraging new tools, and adapting to platform updates.
Requirements
- Fluency in Italian
- Proven results by managing social media channels, preferably in the gaming, entertainment, or tech industry.
- Knowledge of chess, including rules, notation, tournament culture, key figures
- Demonstrated ability to create timely, and highly engaging content (memes, viral videos) that aligns with internet culture and brand voice
- Proficiency with basic photo and video editing software (e.g., Adobe Creative Suite, Canva, CapCut)
- Deep understanding of content strategy, platform algorithms, and best practices for major social media platforms
- Excellent communication and collaboration skills suitable for a fully distributed, remote team environment
- A high sense of ownership, accountability, and a commitment to continuous learning
- Strong cultural awareness and sensitivity, with the ability to adapt content and messaging to Italian speaking communities while respecting cultural nuances
- A sense of humor
About the Opportunity
- This is a full-time or contract opportunity depending on your location
- We are 100% remote (work from anywhere!)
- Most of the key stakeholders are based around EMEA, so the role requires substantial overlap with that time zone.
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You can learn more about us here:
About Us
Chess.com is one of the largest gaming sites in the world and the #1 platform for playing, learning, and enjoying chess.
We are a team of 600+ fully remote people in 60+ countries working hard to serve the global chess community. We are here to support 200M+ chess players worldwide with the best possible product, content, and tools to serve the community!
We are a tech company. A gaming company. A content company. And we do it all with passion and commitment to the game. Above all we prize our mission-driven, flat, life-celebrating, no-corporate culture, and we look forward to meeting you and learning more about what you can bring to the team.