Vice President of Growth

Location: Remote (U.S.)
Employment type: Full-time
Reports to: Chief Executive Officer
Compensation: $200K, along with equity and incentive bonuses

About the role

SimpliFed is looking for a Vice President of Growth to build a predictable, capital-efficient growth engine around our best-in-class baby feeding and lactation care.

This is a hands-on leadership role. You will personally develop executive relationships, negotiate and close partnerships, and turn those agreements into referrals, completed care, and sustainable revenue. You will own the growth strategy and the execution that makes it work.

Partnerships will remain our primary focus in 2027. You will expand that foundation, build relationships with larger consumer-facing organizations that complement our offering, and strengthen SimpliFed’s own consumer presence through brand positioning, organic discovery, earned media, and social engagement. You will also pursue selective OB opportunities that preserve our curated patient experience and meet our financial and operational requirements.

We are looking for someone who can show how their work produced measurable growth—and who understands that our clinical model, patient trust, and accountability for outcomes are central to our commercial value.

What you’ll own

• Partnership growth. Expand existing accounts and secure new partners. Build joint activation plans, strengthen referral workflows, and create predictable volume from partners that already reach families at scale.
• Strategic consumer partnerships. Identify and close relationships with complementary maternal health, mom and baby, and consumer health organizations. Use their established audiences, trusted brands, and marketing reach to connect more families to SimpliFed.
• Partner value and economics. Build business cases that demonstrate how SimpliFed improves a partner’s offering, engagement, and commercial performance. Prioritize opportunities based on referral potential, economics, implementation requirements, and strategic fit.
• Partnership execution. Own prospecting, negotiation, launch coordination, performance reviews, renewals, and expansion. Work with internal teams to ensure commercial commitments can be delivered and partners produce results after signing.
• Consumer channel foundation. Sharpen positioning; lead search engine optimization and answer engine optimization (SEO/AEO); develop earned media and placements on established mom and baby platforms; and reinvigorate social media to build credibility and organic acquisition.
• Selective OB expansion. Grow existing relationships and activate partners with established commercial teams. Evaluate RFPs and provider or professional services agreements against economics, operational fit, and preservation of SimpliFed’s care pathway. Keep this channel focused without building a broad field sales team.
• Growth planning and reporting. Own channel priorities, budgets, pipeline, forecasts, and performance reporting. Use demonstrated partnership economics to guide additional DTC investment.
• Team leadership. Lead a focused team and external specialists or agencies. Set clear expectations, remove barriers, and add resources where results support the investment.

What success looks like

• First 90 days: You have assessed the pipeline, existing partner performance, and patient acquisition journey; established a growth baseline; and built a prioritized plan with owners, milestones, channel economics, and forecasts.
• First six months: Priority partners have clear activation and expansion plans, new opportunities are progressing toward launch, and the brand, SEO/AEO, earned media, and social strategy is being executed with measurable results.
• Ongoing: DME and complementary partnerships generate growing, predictable referrals and completed visits. Conversion, acquisition costs, channel contribution, revenue, and forecast accuracy are measured and improving, with patient experience and clinical outcomes monitored alongside growth.

What we’re looking for

Required

• Demonstrated success growing a healthcare, virtual care, or consumer health business through partnerships.
• Personal ownership of sourcing, negotiating, closing, and expanding complex commercial agreements.
• Evidence of converting signed partnerships into patient acquisition and revenue, with results you can explain and substantiate.
• Experience with B2B2C growth and an understanding of consumer acquisition.
• Ability to evaluate acquisition costs, conversion, retention, and contribution margin and use those measures to allocate resources.
• Experience leading brand and organic growth initiatives, directly or through specialists.
• Strong executive relationship skills and the ability to align clinical, operational, product, and finance teams around a commercial plan.
• Startup experience or demonstrated ability to execute with a small team and limited resources.

Preferred

• Relationships or experience within women’s health, virtual care, maternal health, baby feeding, or mom and baby consumer brands.
• Experience with OB networks and provider or professional services agreements.
• Experience activating referral, co-marketing, or integrated care partnerships.
• Familiarity with SEO/AEO, earned media, and social strategies in healthcare or consumer health.
• Experience growing an insurance-covered virtual care offering.

What we offer

• Ownership of a growth strategy with clear priorities and substantial room to build.
• Close collaboration with the CEO and leadership team on partnerships, positioning, and investment decisions.
• The opportunity to help define a category while improving access to care for parents and babies.

Compensation and Benefits

• Salary: $200K
• Incentive compensation and equity
• Paid time off, holidays, retirement benefits, and remote work arrangements

How we work

You will work across Clinical, Operations, Product, Finance, and Marketing to connect growth with our capacity to deliver excellent care. Expect clear priorities, direct feedback, and accountability for results. We value leaders who build relationships, stay close to execution, and surface problems with proposed solutions.

Our values are: Owners; Do what is right; Trust the team; Be students.

About SimpliFed

SimpliFed supports families with baby feeding and lactation care from pregnancy through their feeding journey. We are building a category-defining, best-in-class care experience that combines compassionate, evidence-backed support with a curated patient pathway and accountability for improving outcomes.

Our partnerships help families access that care at scale and help complementary organizations offer more comprehensive support. Growth must preserve the experience, clinical model, and results that make families and partners choose SimpliFed.

About You

• You care about our mission and the families we serve.
• You pair strategic judgment with a willingness to do the work.
• You communicate clearly across a distributed team.
• You take initiative and seek support early when you encounter obstacles.
• You approach unfamiliar challenges with curiosity and follow-through.
• You protect patient and provider information.
• You act with integrity and respect the realities of operating in healthcare.
• You collaborate well in a fast-moving environment.
• You are currently authorized to work full-time in the United States.

SimpliFed welcomes applicants from all backgrounds and is committed to equal employment opportunity for all qualified candidates.