Packs EMEA (Eastpak, JanSport and Kipling) is looking for an exceptional Manager, Kipling Performance Marketing to join our Digiland team based in Antwerp, Belgium. Let’s talk about the role! As Manager, Kipling Performance Marketing, you will lead paid digital marketing initiatives that accelerate Kipling’s digital growth and support Kipling.com in achieving its e-commerce objectives. You will develop and optimize full-funnel performance marketing strategies, translate data into actionable insights, and work closely with internal teams and external agencies to balance brand-building priorities with conversion and commercial performance. How You Will Make a Difference You will achieve this by: Developing, executing, and optimizing full-funnel strategies across Paid Search, Shopping, Paid social media, YouTube, TikTok, and other relevant digital channels. Defining and evaluating paid media KPIs, building automated dashboards and reports, and presenting actionable performance insights to internal and external stakeholders. Managing media agency relationships and coordinating campaign activities across platforms, while ensuring effective delegation and delivery against business objectives. Collaborating with Brand, Digital Marketing, the Kipling.com Trade Team, VF Central teams, Finance, and external agencies to align digital marketing plans with financial objectives and long-term growth priorities. Applying a test-and-learn approach through A/B testing of creatives, paid content, landing pages, and audience targeting to continuously improve campaign performance. Supporting CRM and digital media integration to grow and leverage the first-party database, while partnering with the content team to develop high-impact paid content. Planning, managing, and tracking digital media investment, ensuring alignment with financial targets and Kipling’s brand identity. Staying current on digital marketing best practices, AI applications, and emerging technologies, and sharing relevant insights as the team’s digital expert. Skills for Success You should be a commercially minded and data-driven digital marketing professional, with: A minimum of five years’ experience in digital and performance marketing, with strong knowledge of planning, execution, optimization, and growth strategies. Strong commercial acumen, analytical capability, and budget management skills, with proficiency in metrics such as CVR, CPC, and ROAS. Hands-on proficiency with Google Analytics, Google Ads, Meta Business Manager, Google Search Console, and Microsoft Office. Excellent stakeholder management, communication, and presentation skills, with the ability to collaborate effectively across teams and agencies. A proactive and well-organized approach, with the confidence to prioritize independently, manage expectations, and remain consumer- and results-focused. Full professional fluency in English; an additional European language is a plus. A good understanding of how AI can be applied in digital marketing. What’s in it For You We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. A supportive feedback-based culture where respect and integrity guide us in what we do An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together Be part of an iconic lifestyle brand in a multi brand, multi countries organization On site gym offering health and well-being initiatives A discount card with 50% on all VF brands This post is not eligible for relocation support VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com Free to Be, Inclusion & Diversity As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike. If you like what you have read and want to join our team, then we would like to hear from you! Apply or visit vfc.com and Kipling.com. Hiring Range: €55,680.00 EUR - €69,600.00 EUR annually Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process. VF Corporation habille les consommateurs partout dans le monde grâce à son portefeuille diversifié de marques emblématiques de style de vie, notamment Vans®, The North Face® et Timberland®. Fondée en 1899, VF est l’une des plus importantes entreprises mondiales de vêtements, de chaussures et d’accessoires. Elle exerce ses activités de façon socialement et écologiquement responsable dans de nombreuses régions du monde, catégories de produits et canaux de distribution. VF s’engage à offrir des produits novateurs aux consommateurs et à créer une valeur durable pour ses clients et ses actionnaires. VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, and Timberland®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. Énoncé de vision de VF en matière de diversité VF s’engage à créer un environnement inclusif qui accueille et valorise les différences parmi tous ses associés, ses clients, ses fournisseurs et les collectivités où nous vivons et exerçons nos activités. Le succès et la croissance continus de VF sont renforcés par des initiatives qui favorisent la diversité à l’échelle mondiale. VF s’engage à offrir l’égalité des chances en matière d’emploi et à traiter ses associés et ses candidats sans discrimination fondée sur la race, la couleur, le sexe, l’âge, l’origine nationale, la religion, l’orientation sexuelle, l’identité ou l’expression de genre, l’état matrimonial, la citoyenneté, un handicap, le statut d’ancien combattant protégé, le statut VIH/sida ou tout autre motif protégé par la loi. VF s’engage à répondre aux divers besoins des personnes en situation de handicap dans des délais raisonnables, conformément aux principes d’autonomie, de dignité, d’intégration et d’égalité des chances. Pour ce faire, VF s’efforcera de cerner, de prévenir et d’éliminer les obstacles à l’accessibilité partout où cela est possible, tout en respectant les exigences en matière d’accessibilité prévues par l’ADA, la LAPHO (AODA) et toute autre réglementation provinciale, étatique ou locale applicable. VF s’engage à assurer l’accessibilité numérique, à se conformer aux Règles pour l’accessibilité des contenus Web (WCAG) 2.1, niveau AA, ainsi qu’aux normes de conception accessible de l’ADA et de la LAPHO (AODA), et à toute autre réglementation applicable. Si vous avez besoin d’une mesure d’adaptation ou si vous avez des questions concernant cet énoncé, veuillez transmettre votre demande à PeopleServices@vfc.com VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected basis. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.

more at vfc.com.

20 Oct, 2026

vfc.com

Senior Financial Analyst

Senior level
Finance & Legal

EMEA > CHE > Stabio > Stabio - VF Campus VF1

Salary not listed

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