Who We Are: Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese, using chickpeas. Why? Because we know chickpeas aren’t just delicious; they’re also one of the most nutritious and sustainable foods. Yet 80% of the country isn’t eating enough of them. Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment. Banza is the #1 better-for-you pasta brand in the country, and our products are available in over 21,000 stores nationwide. We’ve been named one of TIME Magazine’s Best Inventions of the Year, Adweek’s Best Food Brand, and are proud to have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more.
Your Mission:
Banza built its name by turning a humble chickpea into something people get excited about in the pasta aisle, with packaging you can spot from across the store, a social voice with real personality, and creativity that takes genuine swings. As our Director of Brand Marketing, you’ll shape what comes next: our positioning across paid, owned, and shopper channels, including eCommerce, in close partnership with Sales, Brand Management, and the Product Team, and ownership of our packaging and creative agency relationships. Sound like you? Keep reading.
What You'll Do
- Play a key role in driving our brand strategy and narrative via paid media, ongoing content, and within retail stores
- Own and enhance our brand voice and look & feel to ensure our campaigns, events, and various marketing touch points are ownable, breakthrough, and distinct
- Identify new ways to celebrate our community of brand fans across the marketing ecosystem
- Oversee and help lead product positioning across existing and new product lines
- Ensure messaging is consistent yet optimized across various channels, and that all channels are working together to tell a cohesive and compelling story
- Work cross functionally with internal teams to develop our value proposition strategy to ensure we’re resonating and driving action with the right audiences
- Work with Consumer Insights to spearhead our marketing research agenda and turn insights into relevant messaging outputs
- Optimize and create new processes to help manage ongoing projects across the team
- Own brand marketing budget and strategize how to leverage it in the most meaningful way throughout the fiscal year
- Manage and coach three direct reports and external agency & contractor partners
Who you are
- Creative Background: At least eight years of experience growing a consumer brand with expertise in creative strategy, development, project management, and team leadership
- Exceptional writer. You can tell compelling stories concisely and passionately.
- 360 Thinker: You understand the power of combining media + messaging and have experience developing content for paid and owned channels, including video, content, social media, OOH, packaging, email, and events.
- Creative and powerful storyteller. You have a knack for finding stories worth telling that break through the clutter.
- You have out-of-the-box ideas that you aren’t afraid to defend.
- Culture and news-obsessed. You keep up with trending threads, the viral Social Media postings, and the breaking food news updates.
- Delighted by data. You understand the power of consumer insights and know how to leverage them for successful brand storytelling.
- Team Leader: You have experience managing and growing a team, and use an informed approach to craft feedback.
- Problem solver. Eagerly identify process improvements and have a “no-task-too-small” attitude.
- A natural relationship-builder. You're deeply empathetic and conscientious, and always strive to do the right thing.
- Enthusiastic and flexible. You’re a driven, high-performer who can adapt to new conditions, assignments and deadlines in a fast-paced environment. You’re comfortable working both independently and collaboratively.
To Apply: Write a cover letter describing why you want to join Banza and why you would be an excellent fit for this role (yes, we actually read every cover letter!) and then apply directly to this posting. If you have any questions, please email jobs@eatbanza.com.
We're aware of the research showing that historically underrepresented groups are less likely to apply for a job if they don't believe that they meet all of the criteria. Do you hesitate to submit an application because you believe you need to check every box? Please apply anyway with a thoughtful cover letter! We would love to hear from you to discuss how you can help us build a great team at Banza.
Compensation
The salary range for this role is $150K-180k. The range is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles. Any updates to the salary range or considerations based on your experience and location will be communicated to you as a candidate.
Our salary ranges are based on verified market data and our philosophy of paying competitively for our size and industry. Individual pay rate decisions are based on several factors, including qualifications for the role, experience level, skillset, geographical location, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall within the range based on these factors.
Perks and Benefits
- Equity in Banza
- Annual Bonus
- Medical, Dental, and Vision Insurance starting day 1: Banza pays 80% of the monthly premiums for employees and 70% for dependents
- One Medical Membership
- Short Term Disability and Life Insurance
- Flexible Spending Account / Health Savings Account
- Commuter Benefits
- 401(k)
- Paid Time Off: 20 vacation days, 10 holidays, 6 sick days, 2 personal days, and a birthday day off
- Extended Leave: Short-Term Disability, Parental Leave, and other Paid Family Leave. Support provided by our end-to-end leave management partner, Sparrow
- New Parents: 12 weeks of paid parental leave plus additional optional leave time to add, and 4 weeks of flexible return to work arrangements.
- Breast milk shipping service for traveling team members provided by Milk Stork
- Unlimited Pasta & Mac
- $500 annual stipend to purchase our pizza and waffles, wherever they're sold
- NYC office stocked with snacks and beverages
Our Commitment: Banza is committed to a diverse and inclusive workforce. To achieve our mission of inspiring people to eat more chickpeas and other beans, we greatly benefit from a range of perspectives, which comes from diversity of all types, at all levels of the organization. Facilitating diversity and inclusion is the smart thing for our business. So we strongly encourage women, veterans, people with all abilities, people of color, and gender nonconforming candidates to apply.
Banza is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. Banza will consider qualified applicants, including those with criminal histories consistent with legal requirements.
Banza participates in E-Verify to confirm the identity and employment eligibility of all persons hired to work in the United States. As a participating employer, we provide the federal government with Form I-9 information to verify work authorization. For more information about E-Verify, please visit www.e-verify.gov.
If you have any questions, please email jobs@eatbanza.com.