LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier). The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets.
Why Join Us
At LUXASIA, we believe there is beauty within every talent – that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful?
#LI-RD1
Requirements
Role Purpose:
The PR Executive is responsible for supporting and executing public relations, social media, and influencer engagement activities that strengthen brand visibility, corporate reputation, and consumer engagement across LUXASIA Philippines.
This role plays a key part in managing media relations, influencer partnerships, social media channels, and event activations while ensuring consistent brand storytelling and meaningful audience engagement. The position combines public relations, content coordination, KOL management, social media administration, and performance reporting.
Main Roles and Responsibilities
1. Public Relations and Media Management
- Develop and maintain relationships with media, industry partners, and key stakeholders.
- Support the planning and execution of PR initiatives, media launches, corporate announcements, and brand campaigns.
- Coordinate media invitations, press kits, and publicity materials.
- Monitor brand mentions, media coverage, and industry developments.
- Support crisis communication and reputation management activities when required.
2. Social Media Management
- Manage and maintain LUXASIA, LUXASIA Philippines, and Skinsmart social media accounts.
- Coordinate content calendars, post scheduling, and publishing activities across platforms.
- Monitor social media engagement and community interactions.
- Collaborate with brand and marketing teams to ensure consistent messaging and visual identity.
- Identify opportunities to improve audience reach and engagement.
3. KOL and Influencer Management
- Build, maintain, and regularly update the KOL and influencer database.
- Track influencer profiles, audience demographics, follower counts, engagement rates, and brand affiliations.
- Identify suitable influencers and content creators for campaigns and partnerships.
- Coordinate influencer seeding, collaborations, events, and campaign deliverables.
- Monitor and evaluate influencer campaign performance and effectiveness.
4. Event and Brand Activation Support
- Support PR activities during launches, media events, influencer gatherings, and corporate events.
- Coordinate logistics, guest management, invitations, and event communications.
- Ensure smooth execution of PR and influencer engagement activities during events.
- Gather event feedback and prepare post-event reports.
5. Reporting and Analytics
- Track and analyze social media performance, influencer effectiveness, and PR campaign results.
- Monitor engagement, reach, impressions, and earned media value where applicable.
- Prepare regular reports and insights for management and stakeholders.
- Provide recommendations to improve campaign performance and audience engagement.
- Stay updated on digital, social media, influencer, and beauty industry trends.
Qualifications and Competencies
- Bachelor's Degree in Marketing, Communication, Public Relations, Advertising, Journalism, Business, or related field.
- At least 2-4 years of experience in Public Relations, Social Media, Influencer Marketing, or Marketing Communications.
- Strong written and verbal communication skills.
- Experience managing social media platforms and influencer partnerships.
- Knowledge of social media analytics and reporting tools.
- Strong stakeholder and relationship management skills.
- Proficient in Microsoft Office and presentation development.
- Ability to analyze data and convert insights into actionable recommendations.
Key Attributes
- Outgoing and confident personality.
- Strong relationship builder and networker.
- Creative and consumer focused.
- Highly organized and detail oriented.
- Analytical and data driven.
- Strong communication and presentation skills.
- Passionate about beauty, luxury, lifestyle, and digital trends.
- Hands-on and execution-focused.
Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?
If so, you are the one we are looking for. JOIN US and let’s grow together.
Championing Diversity, Equity and Inclusion
LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law.
To explore other careers opportunities, visit our careers page . If you have a question for us, please drop us an email here.
We regret to inform you that only shortlisted candidates will be contacted. Thank you.
Recruitment Privacy Notice
By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.
Note To Staffing Agencies
Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.