About Firstwork
Firstwork exists so that every frontline worker gets the same personal, 24/7 support in starting and staying in a job that a senior professional gets from a dedicated recruiter, made affordable by AI.
We're an applied AI company running frontline workforce operations for staffing firms and large employers of hourly and shift workers. Our software does the work that sits today with recruiters, compliance teams and outsourced back offices, from a worker's first application into the job itself. We support 150,000 workers a month across more than 80 countries, for customers including Job&Talent, Deel, Wonolo, BGSF, ProLink and Multiplier. Our Series A was led by Earlybird Venture Capital alongside Gradient Ventures and Y Combinator, and we're growing our team in London.
The role
Open Firstwork's enterprise market in the UK and Europe, with employers whose frontline workforces span many sites and countries, each with its own rules. That complexity is where Firstwork is strongest. Firstwork sits on top of the systems that customers already use, lands in one workflow or site, and expands across the business.
You'll sell to UK care home groups, logistics and distribution, retail, hospitality and facilities management, plus German facilities management and real estate services. Your buyers are Group HR Directors, Chief People Officers, CFOs, Operations Directors, Heads of Resourcing and Heads of Compliance, with HRIS leads in every deal. They care about CQC and regulator compliance in care, right-to-work across many sites, agency spend, and the cost of hiring and keeping frontline workers at scale.
What you'll do
Pick named enterprise accounts, get the first meeting and turn it into a funded initiative where no buying process existed
Map and multi-thread the whole buying group: champion, economic buyer, blockers, HRIS, security, data protection and procurement
Build the business case on labour, compliance and agency cost, and take it through security review and procurement
Land in one site or department, then expand site by site and country by country
Sell alongside our AI Deployment Specialists, forward-deployed engineers and consulting partners
What we're looking for
6+ years of professional experience, including 3+ years closing new business and 2+ years with large UK or European employers
You've personally opened named enterprise accounts and turned them into funded initiatives, and you can explain exactly how
You've closed six-figure deals through security review and procurement as the lead seller
You've sold to group-level buyers (Group HR Director, CPO, CFO, Operations Director), multi-threaded across the business
You've expanded accounts site by site after the first land
Strong signals
A consultative transformation or applied AI background
Proof across care, logistics, hospitality, retail or facilities, and you know CQC
German, French, Dutch, Spanish or Italian, with relevant frontline-enterprise experience
You've started or have an interest in selling AI agents or automation to UK or European enterprises with large frontline workforces
You've sold alongside Workday or SAP SuccessFactors
You've sold HR, workforce, compliance or care technology
Firstwork is an equal opportunity employer. We evaluate applicants without regard to race, color, religion, sex, national origin, age, disability, or any other protected status.
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