Updated: 07 July 2026
Freelance | 8–20 hrs/week | Remote (EU/UK)
Are you an experienced go-to-market strategist who instinctively spots gaps in business strategy and understands the complex realities of GTM execution? Do you have 8 to 20 hours per week available alongside your main job or consulting projects? Join us in shaping how AI understands and applies go-to-market expertise at scale.
About the Role
10x Team connects expert freelancers with leading AI labs building next-generation models. We are looking for knowledgeable go-to-market strategists based in the EU or UK to enhance the accuracy, depth, and real-world relevance of AI-powered GTM and business development systems.
What You Will Do
Review and refine AI-generated outputs related to go-to-market planning, strategy development, execution, and practical aspects of GTM work
Evaluate AI responses for strategic soundness, practicality, and compliance with real-world expectations
Draft realistic GTM scenarios based on your direct professional experience
Create scenario variations from different perspectives (e.g. GTM strategist, sales leader, marketer, client, or business decision-maker)
Identify gaps, oversights, or weak reasoning in AI-generated GTM content
In simple terms: You will assess and improve AI-generated content, ensuring it reflects authentic GTM reasoning, business strategies, and practical go-to-market processes. Rather than conducting traditional GTM work, you’ll apply your expertise to help AI systems understand and reason about GTM processes at scale.
Who You Are
A senior-level go-to-market strategist or business leader with significant professional experience within the EU or UK
Experienced in advising on, developing, and executing GTM strategies, plans, and campaigns
Skilled at evaluating content for strategic consistency, business viability, and compliance
Comfortable working independently and providing structured, critical feedback
Available for 8–20 hours per week, with prompt availability
How to Apply:
After applying, you’ll receive an email detailing the steps to:
Complete a short written assessment
Participate in an AI-powered interview
Important: Your application is only complete once you finish all steps via the email link.
Please note: these AI Lab missions are not traditional job openings with fixed start dates. Project demand is highly dynamic and matching depends on your expertise, availability, and current AI Lab needs. Some experts are matched within days, while others may wait longer for a suitable project.
Join us to help shape the go-to-market expertise of the world’s most advanced AI models!
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NOTE
At 10x, there are two types of opportunities:
1. Traditional freelance missions
These are regular project-based opportunities where the listed mission is the actual project you may work on.
2. AI Lab roles
For AI Lab roles, we scout, review, and approve profiles for access to future project opportunities.
The missions listed for AI Lab roles are not traditional job openings. AI Lab work is often highly confidential as this exposes information of what an AI Lab is working on, and project requests are unpredictable. When an AI Lab request comes in, we often need to respond within 24 hours with suitable talent.
Matching depends on the specific needs of each AI Lab project and your niche expertise. Once your profile is reviewed and approved, you may be matched to relevant AI Lab projects when suitable opportunities arise.
This can happen within hours, but it may also take months, depending on the researchers at the AI labs and their project needs.