Director, Communications
Department: Brand
Employment Type: Full-Time
Location: Margaux HQ - New York, NY
Pay Range: $140k-$160k, commensurate with experience
About Margaux
Margaux is a new kind of footwear brand rooted in friendship, collaboration, and community. Co-founders Sarah Pierson and Alexa Buckley launched Margaux in 2015, setting out to create a modern footwear wardrobe for women on the go, powered by thoughtful design and an innovative approach. What started as a handful of silhouettes has grown into a full collection, complete with beautiful, comfortable styles for everywhere life takes you. Each pair is designed in New York and handmade in Spain, and thoughtfully crafted to withstand the test of time.
Position Overview
The Director of Communications owns how Margaux is seen, written about, and recommended, across press, VIPs, and elsewhere. This person will set earned-media strategy in the U.S. and lead it day to day. They run the press calendar, pitch features and shopping stories, oversee gifting and VIP relationships, and make sure the brand appears where women now discover products. This person works closely with digital marketing, creative and product so every launch, collaboration and collection has a clear story behind it. Additionally, you will work closely with leadership on crafting high-level business and founder stories, helping to position the brand on every level.
Responsibilities
- Build and lead Margaux's press strategy in the U.S. and Europe, with clear goals for each season.
- Shape the public profile of the founders and creative leadership: interviews, bylines, panels, podcasts, and more.
- Own the brand’s messaging for launches, collaborations and company news, and keep it consistent across every channel.
- Oversee all press materials and assets, including releases and fact sheets, and manage their distribution.
- Lead feature pitching to fashion, lifestyle, culture, and business outlets, from trend stories to deep profiles.
- Lead campaign and collaboration pitching so each launch lands with the right editors on the right day.
- Manage previews, walk-throughs, and deskside appointments with editors and stylists.
- Own the shopping calendar: a yearly pitch plan for gift guides, seasonal roundups, sales moments and market pages.
- Work with paid marketing to oversee affiliate and commerce-editor relationships, and track which placements drive traffic and sales.
- Run organic VIP relations: building real relationships with people whose taste shapes culture, and dressing them where it fits.
- Set the organic gifting strategy across editors, stylists, VIPs and tastemakers, with clear budgets and tracking.
- Partner with marketing on influencer and creator programs so earned and paid efforts work as one.
- Plan and run press days, previews and other brand events, from production to the guest list and invitations to the recap.
- Work with marketing to coordinate paid media and partnership opportunities with publishers.
- Report on coverage, share of voice, reach and sales impact each month, and use it to sharpen the plan.
- Serve as a sounding board and counsel for any or all internal or external messaging strategies for the company and leadership.
- Assist our Sr Director of Editorial and Storytelling with in-house Substack copy, ideation, and other editorial projects as needed.
- Manage our PR agency and other freelancers.
- Manage press and stylist sample requests.
Qualifications
- 8+ years in fashion, accessories or lifestyle PR, in-house or at an agency, with at least 3 years leading strategy.
- Close relationships with fashion, shopping, lifestyle and culture editors, plus stylists and talent teams.
- A record of top-tier placements, from features to market pages, that you can point to by name.
- Hands-on experience with shopping and affiliate PR.
- A thoughtful approach to VIP relations and gifting: relationships over volume.
- A clear, elegant writer who can distill our cofounders’ talking points into a beautiful press release.
- Organized and calm under a busy calendar; comfortable with a lean team and a founder-led company.
- Must be based in New York City, with the ability to work onsite at our NYC headquarters three days per week.