Position Overview
The Director, Video Partnerships oversees the Partnerships strategy, go to market approach and team for all National TV linear offerings as well as alternative video including in-cinema. The Director, Video Partnerships is the senior client team specialist role at Initiative, requiring a strong leader with proven experience managing multiple client teams, juggling multiple high-level projects at one time, researching and justifying partner selection, and developing and negotiating multi-faceted media and marketing partnerships. Directors must think strategically and work collaboratively with other Partnerships disciplines and with client team leaders in Client Advice, Strategy, Communications Design and Analytics to create Partner recommendations that deliver on client strategic goals and business objectives.
Responsibilities
- Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and take ultimate accountability for team’s day-to-day responsibilities
- Maintain, develop and grow relationships with appropriate client level contacts
- Collaboration with Strategy, Analytics and Client Advice teams to ensure alignment with and delivery against client KPI’s
- Oversee partnership plan development recommendation and implementation, incorporating necessary and appropriate rationale and research for client buy-in
- Bring forward new ideas and opportunities to move your client’s business forward
- Oversee the development of go to market strategy, recommendations and POVs
- Manage the execution of all media negotiations for all National TV linear and alternative video including cinema and place-based channels
- Partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
- Maintain and grow key marketplace relationships, including senior-level media owner and technology platform contacts
- Support and facilitate all Initiative and IPG MB new business, revenue and industry initiatives, including agency negotiations
Required Skills and Experience
- National broadcast media buying experience required with a demonstrated solid technical and negotiating skills
- Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
- Solid understanding of media data sources in terms of what is measured, the method, and information reported
- Fluent in mathematical concepts with an ability to translate data into well-articulated ideas; superior analytical abilities and quantitative skills
- Solid understanding of research tools
- Knowledge of buying, planning, client presentation and reporting
- Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint
Desired Skills and Experience
- 8+ years of buying network, cable and syndication with Initiative or another Media company or experience within the Media Industry - 4+ years successful management of staff
- Demonstrated critical thinking and problem-solving abilities
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Employment Transparency
It is the policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position please email accommodation@mbww.com.