About us
Tamara is a leading fintech platform in Saudi Arabia and the GCC region with a mission to help people own their dreams built on being simple, trusted, and everywhere our customers need us. Today, more than 25 million customers and over 130,000 partner merchants depend on Tamara every day for reliable financial solutions across retail, travel, education, healthcare, and beyond. Tamara is backed by Sanabil Investments, a wholly owned company of the Public Investment Fund (PIF), and SNB Capital, among others.
About the Role:
Tamara is looking for a versatile, commercially minded Copywriter to create clear, compelling content that helps merchants understand our products, take action and grow with us - across both English and Arabic languages.
Working across B2B marketing, CRM and product marketing, you will turn briefs, existing drafts and complex product information into effective, channel-ready copy. Your work will span lifecycle journeys, SEO landing pages, paid campaigns, events and product education, balancing brand storytelling with measurable business outcomes.
This is a hands-on writing and editing role for someone who can manage multiple briefs, collaborate proactively with stakeholders and deliver high-quality work in a fast-moving environment.
Your Responsibilities:
CRM and lifecycle communications
- Write and refine copy for multi-touch merchant journeys, including onboarding, activation, engagement and reactivation.
- Adapt messaging across email, SMS and WhatsApp, accounting for each channel’s format, constraints and customer context.
- Turn CRM drafts into polished, production-ready copy, including subject lines, preheaders, message bodies and calls to action.
- Maintain consistency across journey touchpoints and develop copy variants for testing.
SEO and website content
- Write and edit industry-specific landing pages that connect merchant needs with Tamara’s value proposition.
- Collaborate with SEO stakeholders on search intent, keyword integration, page structure, headings, metadata and conversion-focused calls to action.
- Tailor messaging to sectors such as pharmacies, home appliances, gaming and healthcare while preserving a consistent brand voice.
Paid campaigns and event communications
- Develop concepts and copy variants for B2B paid advertising, seasonal campaigns and promotional offers.
- Translate campaign propositions into concise headlines, primary text and calls to action.
- Write event and partnership materials, including booth messaging, flyers and promotional landing-page copy.
- Partner with designers and marketing teams to ensure copy works effectively within each creative format.
Product marketing and editorial content
- Translate product features and merchant benefits into accessible, persuasive messaging.
- Write scripts for campaign videos, short-form content, merchant case studies and product how-to videos.
- Support onboarding communications, product marketing newsletters and launch campaigns.
- Help develop surveys, reports and long-form content by shaping narratives and editing stakeholder inputs into clear, engaging copy.
- Collaborate with content and production teams through script revisions and final copy checks.
Your expertise:
- 3-5 years of experience in marketing copywriting, with a portfolio covering both conversion-focused and longer-form content.
- Strong writing, editing and proofreading skills, with the ability to simplify complex products and ideas.
- Experience writing for B2B audiences, ideally merchants, SMEs or business decision-makers.
- Familiarity with CRM and lifecycle messaging, SEO fundamentals and performance advertising.
- The ability to adapt a core proposition across channels without losing clarity or brand consistency.
- Strong organizational skills and the ability to deliver across multiple projects and deadlines.
- A proactive, collaborative approach to working with marketing, design, CRM and product stakeholders.
- Comfort using feedback and performance data to refine copy.
- Excellent English and Arabic copywriting skills.