About the role
This is an exciting opportunity for an experienced marketing professional to take full ownership of one of our most dynamic and fast-growing markets. Uzbekistan sits at the intersection of high digital-finance adoption, financial innovation and a deeply engaged trading community, and we are looking for the right person to shape our presence here.
As Regional Marketing Manager, you will drive our growth in Uzbekistan, craft campaigns that truly resonate with local clients and work closely with a team of local specialists, with the opportunity to grow into leading that team. You will have the autonomy to make real decisions in a market where your work has immediate, visible impact.
If you are passionate about fintech, understand the local landscape and enjoy both strategy and hands-on execution, we would love to meet you.
Responsibilities
- Drive market growth in Uzbekistan by adapting the global marketing strategy to local specifics and trends, based on continuous monitoring of the competitive landscape and cultural shifts
- Coordinate the work of local specialists (KOL, SMM/Community, PR/Events, Content): set priorities, assign and review tasks, remove blockers and create an efficient working environment, with the prospect of formally leading the team
- Develop quarterly marketing plans with locally relevant strategies for Uzbekistan and its client community
- Manage the regional marketing budget, allocating spend across channels based on performance data and continuously improving efficiency and results
- Use analytics platforms to monitor campaign performance, understand user behaviour and guide the team's priorities
- Serve as the key link between the local team and Global HQ: share market insights and coordinate on global campaigns
Requirements
- 3+ years of marketing experience in fintech, crypto, retail trading or a comparable fast-moving industry
- Strong understanding of 360 marketing, including brand building, KOL/influencer marketing, PR, community growth, performance marketing and SMM
- Experience working in cross-functional teams: setting clear tasks, prioritising and evaluating results
- A hands-on operator, comfortable executing personally with the leadership potential to grow into leading a team
- Expertise in organic and partnership-driven acquisition in Uzbekistan
- Proven experience managing and optimising a monthly regional marketing budget of $20,000+, with a track record of lowering CPA and maximising ROI
- Solid hands-on experience with at least one of the following analytics tools: Google Analytics 4, Tableau or Power BI, with the ability to interpret cohort data, traffic quality and LTV trends
- Experience with project management tools (Jira, Asana or Confluence) to keep teams aligned and campaigns on track
- Native Uzbek and fluent business English for daily communication with cross-regional teams
Will be a plus
- People management experience, ideally leading a team of up to 3 people
- Strong background in sourcing, auditing and closing complex deals with influencers, financial bloggers, media contacts and local partners in Uzbekistan
- Hands-on proficiency with mobile attribution platforms (AppsFlyer or Adjust), including conversion tracking, traffic quality analysis and fraud detection
- PPC experience with Google Ads, Meta Ads or other platforms popular in Uzbekistan: campaign setup, bid and budget optimisation, A/B testing of creatives, landing pages, and running campaigns
- Knowledge of financial advertising compliance in Uzbekistan
- Understanding of the trading client funnel - acquisition, first deposit and retention
- Familiarity with AI and automation tools to support content and campaign production
We Offer
- Working for a dynamically growing company
- 15 paid vacation days per year
- 10 paid sick leave days per year
- 10 days for floating public holidays
- Medical budget
- Opportunity to work remotely
- Professional education budget
- Language learning budget
- Wellness budget (gym membership, sports gear and related expenses)