Position Title: Associate Director, Center for Career Advancement, Communications & Marketing Position Type: Full time Scheduled Weekly Hours: 40 Categories: Staff Exempt Job Summary: The Associate Director leads the Center for Career Advancement's (CCA) integrated communications, marketing, and digital engagement strategy to elevate student awareness, engage employers, parents and alumni, and build career readiness awareness across the campus community. This position is responsible for developing and executing a comprehensive communications plan that elevates the CCA’s visibility across the university community, strengthening the Center's brand, increasing engagement across multiple platforms, and ensuring students, employers, alumni, faculty, and campus partners receive timely, relevant, and compelling information. Job Duties: The position is gift funded for an initial two-year term, with the possibility of renewal subject to the availability of funds and satisfactory performance. Reporting Relationship: Reports to the Freeman Family Associate Vice President and Director of the Center for Career Advancement (CCA) Work Setting: On campus, student facing role Work Schedule: 40 hours per week, 52 weeks per year May work some nights and weekends to promote events and programs for the Center for Career Advancement (CCA) What You Will Do: Develop and execute an integrated marketing and communications strategy that promotes the Center for Career Advancement's programs, services, and initiatives through digital, print, web, email, photographs and social media platforms. Lead the development, implementation, and assessment of the Center for Career Advancement's social media strategy across multiple platforms. Create and manage engaging content, oversee the Center's social media presence and online communities, monitor digital engagement and conversations, respond to emerging issues as appropriate, and leverage trends, analytics, and best practices to increase brand awareness, student engagement, and participation. Create compelling content, oversee advertising campaigns,and collaborate with University Communications, University Advancement, Athletics, three academic colleges and other campus partners to strengthen the Center's brand, increase student engagement, and communicate career opportunities and outcomes. Work with the CCA Platforms team on continued development of uConnect pages; outcomes reports, etc. Supervision of CCA Student Interns. The job description's listed responsibilities and tasks are not exhaustive, additional non-essential tasks and responsibilities may be assigned as needed. What You Will Bring: Required: Bachelor's degree in Communications, Marketing or related field Four (4) years of related experience in advertising, social media, communications or related field Preferred, but not required: Masters degree in communications, marketing counseling or related field Six (6) years of experience working with career/professional development and counseling Documented experience with and demonstrated interest in work with undergraduate student population Knowledge Areas and Skills: Deep appreciation of and passion for the Center for Career Advancement and mission of CCA, and an understanding of the importance of career development in higher education Demonstrated experience in utilizing social media tools and web technology to engage and extend reach of undergraduate career services program with constituent audiences Demonstrated excellence in written communication skills and a clear, concise writing style with strong editing, spelling and grammar skills Demonstrated understanding of and appreciation for the relationship between the liberal arts and employability Demonstrated proficiency in digital and mobile marketing technologies, including experience with visual design tools (adobe photoshop, canva), multi-channel social media management (X, facebook, instagram, TikTok) and modern web-based marketing and AI-assisted content tools and systems Physical Requirements: Office environment/no specific or unusual physical or environment demands Job Exempt: Yes Salary Range: 54,080.00-67,600.00 The offer rate will be based on a review of the candidate's credentials compared to the qualifications of the position, internal equity, and our overall compensation philosophy. This role is not budgeted for visa sponsorship, all candidates must be authorized to work in the US without a need for current or future visa sponsorship. Benefits: Eligible full- and part-time employees are compensated beyond base salary through our total rewards package that includes (but is not limited to): Flexible scheduling options determined by role; Medical, prescription drug, vision, dental, life, and long-term disability insurance options An outstanding 10% employer contribution to your retirement plan (no contribution requirement for non-exempt positions) Generous paid time off, including vacation and sick time, a community service day, and 19 paid holidays (including two full weeks off for Winter Break!) Full-time and part-time members of the faculty and staff are eligible for tuition remission for themselves. Additionally, full-time members of the faculty and staff are eligible for tuition remission for their spouse/spousal equivalent and are eligible for various tuition programs for their children. Credit for full-time benefits eligible employment at other institutions of higher education will be applied to waiting periods. A comprehensive employee wellness program including program incentives A myriad of other benefits, including parental leave, an employee assistance program, fitness center membership, and the power of your Bucknell ID card To learn more about Bucknell's benefits, click here! (*Eligibility criteria and waiting periods may apply.) Inclusive Excellence: Bucknell is committed to fostering an environment that embraces diversity, equity and inclusion, and seeks candidates who will contribute to a climate that supports the growth and development of a diverse campus community. We endeavor to enhance our capacity to value and capitalize on the cultural richness that diversity brings. We encourage all individuals to apply and do not discriminate in admissions, employment, educational programs and/or activities on the basis of race, color, national or ethnic origin, age, religion, disability, pregnancy, sex/gender, gender identity and/or expression, sexual orientation, marital or family status, military or veteran status, or genetic information. E-Verify Bucknell University participates with the United States Customs and Immigration Services (USCIS) E-Verify program. We will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. For additional information regarding Bucknell's E-Verify requirements, please contact the office of Talent, Culture & Human Resources (570) 577-1631 or email hr@bucknell.edu. About Bucknell Founded in 1846 and located along the banks of the Susquehanna River in historic Lewisburg, Pa., Bucknell University is an undergraduate-focused institution that stands uniquely at the intersection of top-ranked liberal arts, engineering and management programs. Our students choose from more than 60 majors and 70 minors in the arts, engineering, humanities, management, and natural and social sciences, as well as extensive global study, service-learning and research opportunities. Bucknell’s 3,700 undergraduate and 30 graduate students enjoy a low 9:1 student-faculty ratio and exceptional opportunities to collaborate with faculty mentors on scholarly and artistic projects. Bucknell’s beautiful 450-acre campus includes first-rate facilities and is home to more than 90 percent of its undergraduate students. Student life is vibrant with about 200 student-run organizations, 27 NCAA Division I athletics teams, a robust arts culture, and a commitment among many of the students to community and global service work. Bucknell is committed to fostering an environment that embraces diversity, equity and inclusion, and we seek candidates who will contribute to a climate that supports the growth and development of a diverse campus community. The University provides equal opportunity without regard to race, color, gender, gender identity, gender expression, sexual orientation, age, religion, national or ethnic origin, marital status, veteran status or disability in admissions, employment and in all of its educational programs and activities. We encourage individuals from historically underrepresented groups to apply. The Community Lewisburg (pop. 5,700) is located in central Pennsylvania and features beautiful Victorian homes, the restored art deco Campus Theatre (owned by the University), a variety of restaurants, shops and boutiques, and the Barnes & Noble at Bucknell University Bookstore. It is the seat of Union County, which has about 44,000 residents. The city of Williamsport is about a 30-minute drive from campus, and Penn State University’s main campus is about an hour away, as is Harrisburg, Pennsylvania’s state capital. Bucknell is within a three-hour drive of New York City, Philadelphia, Baltimore and Washington, D.C. The cost of living is low compared to that of major U.S. cities and suburbs. Bucknell’s surroundings yield fresh produce, cultural activities and events, and outstanding opportunities for outdoor activity on the Susquehanna River and in the nearby state parks and forests. The Lewisburg Area School District receives excellent reviews for its schools at all grade levels. Lewisburg Area High School consistently ranks among the top 50 high schools in Pennsylvania for SAT scores and statewide exams.

Associate Director, Center for Career Advancement, Communications & Marketing.

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