Job Description Summary: Role Purpose The Brand Manager – Sweden plays an essential executional role in delivering locally relevant marketing activation across the full Coca‑Cola portfolio. As part of a small, agile non‑Top‑9 marketing team, this role focuses on adapting centrally developed brand plans, campaigns, toolkits, and IMX assets for the Local market and ensuring high‑quality implementation across channels. The Brand Manager collaborates closely with the Marketing Director, local system partner (CCEP Sweden), and the global/OU network to ensure that all brand activities meet Local market needs while remaining consistent with central brand strategy. This is a hands‑on, detail‑oriented role ideal for a marketer who thrives on activation, coordination, cross‑functional collaboration, and driving excellence in execution. What You’ll Do for Us Brand Execution & Local Adaptation Adapt centrally developed brand plans, campaign assets, toolkits, and IMX materials into locally relevant activations for Sweden. Translate global/OU insight and strategy into campaign messaging, assets, and tactics that resonate with Local consumers across linguistic regions. Support adaptation of local claims, pack/label requirements, legal approvals, and customer‑specific messaging. Campaign Activation & Project Management Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, and in‑store touchpoints. Manage timelines, cross‑functional alignment, approvals, asset delivery, and production details for Local-specific activities. Work with agencies (creative, digital, shopper) on adaptation briefs and quality control. Cross‑Functional & System Collaboration Work closely with: CCEP Sweden marketing & commercial teams Shopper & Customer Marketing Media & IMX RGM Insights Finance (POs, budget tracking) Support sell‑in presentations, retailer activation plans, and customer‑specific adaptations. Local Consumer & Market Insights Monitor Local consumer trends, cultural cues, retail dynamics, and competitor activity to inform adaptation choices. Conduct small‑scale desk research and collaborate with Insights on Sweden‑specific learnings. Ensure that Local nuances (language, cultural context, retail environment) guide activation decisions. Marketing Operations & Governance Execute local packaging/label updates where needed (following central direction). Manage approvals, legal checks, sustainability claims, and brand governance requirements. Maintain calendars, trackers, activity grids, and campaign documentation for the Local market. Performance Tracking & Reporting Track activation KPIs and campaign performance (engagement, reach, distribution, shopper impact). Support preparation of brand/business reviews for Sweden. Provide recommendations for improvement based on learnings and market feedback. Ways of Working & Behaviours Operate independently within defined plans while seeking guidance on strategic decisions. Demonstrate strong collaboration, organization, agility, and proactive mindset. Maintain strong relationships within central teams and the local bottler system. Qualifications & Requirements Bachelor’s degree in Marketing, Business, Communications, or related field. 3–5 years experience in brand management, consumer marketing, or FMCG activation roles. Experience adapting centrally developed brand assets for local markets. Strong project management, organizational, and coordination skills. Good understanding of consumer behavior and multi‑channel activation. Experience working with agencies and cross‑functional partners. Strong communication skills and ability to work across linguistic regions (English required; Swedish is a plus). Ability to manage multiple tasks with strong attention to detail and follow‑through. Curious, proactive, solution‑oriented, and comfortable operating in a small team with limited resources. Experience collaborating with bottler/franchise partners preferred. What We Can Do For You Hands‑on experience across campaigns, channels, and categories in a dynamic market. Exposure to global marketing capabilities, toolkits, and cross‑market collaboration. Opportunity to influence localized brand experiences in an important European market. Career growth into Senior Brand Manager or IMX roles within Sweden or across the region. Role needs physical presence in office at least 3 days/week Skills: Location(s): Sweden City/Cities: Haninge Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: October 30, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive. The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world. Search jobs throughout our system.

Brand Manager.

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