The Associate Director, Media Planning leads digital media planning for healthcare and life sciences clients across channels such as search, display, video, email, mobile, and programmatic media. This role develops research-backed media recommendations, partners with Media Operations and Analytics to activate and optimize campaigns, and serves as a daily client-facing lead. The role also manages media budgets, vendor relationships, performance reporting, and cross-functional collaboration with Strategy, Creative, Content, and Client Services.
What You’ll Do
- Develop integrated digital media plans for healthcare clients using audience insights, channel strategy, budget allocation, and performance goals.
- Lead client-facing media planning discussions, presenting recommendations, reporting, and optimization opportunities to senior stakeholders.
- Manage media budgets, vendor relationships, media spend approvals, and campaign expenses in partnership with Media Operations.
- Collaborate with Analytics to review campaign performance, identify insights, and translate reporting into actionable media optimizations.
- Partner with Creative, Content, Strategy, and Client Services teams to align media plans with campaign objectives and measurable business outcomes.
Required:
- 7+ years of media planning experience, including agency experience developing digital media plans across paid search, display, video, email, mobile, or programmatic channels.
- 3+ years of client-facing experience presenting media strategy, recommendations, and performance reporting to senior clients or cross-functional stakeholders.
- Experience managing media budgets, vendor relationships, campaign spend approvals, and media-related expenses for active client programs.
- Hands-on experience with DoubleClick Campaign Manager, DoubleVerify, Bionic, or comparable media planning and campaign management tools.
- Advanced proficiency in Microsoft Excel and PowerPoint, including budget tracking, media plan development, reporting, and client-ready presentations.
- Experience planning media for US healthcare, pharmaceutical, life sciences, or regulated-industry clients.
Desired:
- Comfort and enthusiasm for using AI as a regular part of how work gets done.
- Experience influencing content, creative, and channel recommendations within a full-service digital marketing agency.
- Experience working across both US and Canadian healthcare audiences, including patients, caregivers, and healthcare professionals.
- Experience translating media performance data into optimization recommendations for clients or internal stakeholders.
- Familiarity with healthcare media compliance, regulated communications, or pharma review processes.
This vacancy is for a backfill here at Klick Health. The base salary range for this position is between USD 95,000 - 120,000. The final amount offered will be determined based on several factors such as a candidate's work location, their unique skill set, education, and prior work experience.
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Our Commitment to Inclusion
Klick is consciously creating a culture where everyone can thrive and grow in their careers. We believe that our best work comes from our diverse backgrounds, perspectives, and skills. We strongly encourage members of historically underrepresented communities to apply, including Black people, Indigenous peoples, and other people of color, people with disabilities, people from gender and sexually diverse communities and people with intersectional identities. We're also committed to developing an inclusive, barrier-free recruitment process and work environment. Should you require any accommodation, please contact us at careers@klick.com and we will work with you to meet your accessibility needs and ensure you have a positive experience.