What you’ll do
Set and own the multi-year LATAM growth strategy across users, revenue, and market expansion. Own the regional P&L along with regional forecasting, budget allocation, and investment trade-offs with strong commercial discipline.
Lead, develop, and hold accountable Country Leads across Brazil, Mexico, Argentina, and the wider region (frontiers). Own internal comms and be the executive escalation point for complex challenges; resolve blockers within 48 hours.
Be the two-way translator between LATAM country teams and global functions (Product, Marketing, Content, Localisation, Finance). Champion local needs with data; turn central resources into competitive advantages for your markets.
Champion localisation across product, pricing, packaging, partnerships, and messaging. Own content and marketing accountability for the region.
Represent Canva externally across LATAM: press, enterprise, government, ecosystem partnerships, and events.
Who we're looking for
We’re looking for a regional leader who combines founder mentality with executive maturity.
You've personally driven out-sided results. You can name a specific market, a strategy or pivot where things turned, and your fingerprints are on it.
You've built and led other leaders. Country GMs, regional directors, or equivalent. You know what great looks like at that level and you’ve coached people to it.
You've stabilised or turned around a market, not just grown one. You've walked into something hard: underperforming metrics, a market that needed a reset and you worked it to success systematically.
You let the data lead. Your recommendations come with numbers. You can read a P&L and make real resource calls from it. You know your unit economics.
You actually use the product. You care about craft, not just the commercial outcome. You have genuine opinions about what makes Canva great and where it could be better. You can hold a real conversation with a PM.
You get things done through influence. You're effective with global central teams, not worn down by them. You build support rather than demand it.
You have real LATAM depth. PT/ES fluency. Real customer and cultural exposure across Brazil and at least one other major LATAM market. You understand what's genuinely different about building and selling here, not just in theory.