Own the end-to-end execution and performance of CRM programmes across ENA, covering ALL-Loyalty and Brands campaign vehicles (email, push, mobile). Drives the campaign build from brief to send: copy, assets, translation, agency coordination; operating Asana as the orchestration backbone and making use of AI-powered tools to support production, copywriting and translation at scale. The execution engine of the CRM stream. Reporting to the CRM Director ENA.
CAMPAIGN OWNERSHIP & PERFORMANCE
- Own and execute ALL & Brands campaigns end to end from brief to send: brief intake, scoring, framing, audience build, content coordination, validation, production, QA, send, monitoring
- Deliver continuous improvement across engagement and revenue KPIs with clear distinction between total and incremental performance
- Run A/B testing across sending, subject lines, content modules, and audience splits
AI-POWERED PRODUCTION & TRANSLATION
- Support the team’s usage of AI-powered tools for copywriting and translation across the 8 ENA languages (AccorGPT + reviewer network), driving speed and consistency
- Contribute to industrialising asset production through automation and AI tooling, reducing manual workload and dependencies
- Monitor asset quality, version control, and on-brand delivery across all vehicles
ASANA ORCHESTRATION & PROCESS LEADERSHIP
- Operate Asana as the single source of truth: campaign planning, task ownership, validation flow, timeline tracking
- Build and maintain Asana views, templates, and automation to streamline the team's operational workflow
AGENCY & ASSET PLANNING
- Support production with the agency: planning improvement and optimisation of the planning workflow, to help activation production and alignment across all teams
- Support the asset production pipeline across creative, copy and translation partners: briefing, build allocation, delivery tracking, cost discipline
- Proactive coordination and exchange with all relevant interfaces, especially within ICP, eMerchandising Manager, SEO & Content, Brands Management & loyalty, Revenue Management, BI, Sales and E-Commerce.
- Follow up with agencies and partners on brief, deadline and quality standards
REPORTING & STAKEHOLDER VISIBILITY
- Maintain campaign and asset visibility for all stakeholders on MIRO: what is planned, in production, live and delivered across vehicles
- Report on asset production and connect it to CRM performance, giving stakeholders a clear read on what has been produced and how it performed
- Monitor and share regular reporting on activation and asset delivery, keeping all teams aligned on the calendar
- Business degree with focus on Marketing & Communication
- Min. 2 to 3 years’ work experience in CRM/GRM, Loyalty and/or Marketing
- Strong project / workflow management (Asana or equivalent)
- Affinity with AI-powered tools for copywriting and translation
- Experience in Tourism or Hotel Industry (Operations) is an advantage
- Fluent in English
- Knowledge of common E-Mail Provider Tools (e.g. Salesforce, MoEngage)
- Being friendly with automations and workflows is a plus
- Analytical skills, knowledge of Google Analytics. Tableau
- Customer-oriented & target group-focused
- Strong communication & organizational skills
Société : Accor France
Lieu de travail : Issy les Moulineaux
Statut : Cadre
Type de contrat : CDI
Durée du travail : Contrat Forfait Jours
Date prévisionnelle d'embauche : Novembre 2026
Autres avantages : Tickets restaurant, prise en charge à hauteur de 75% de l’abonnement Navigo