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Job Description Key Activities/ Deliverables: 1. Translate brand objectives into integrated media and digital strategies Define audience, channel, content and investment priorities based on brand JTBDs, ensuring a consistent and compelling brand presence across all consumer touchpoints. 2. Build social and content ecosystems that strengthen consumer connection Develop social, content and influencer strategies that increase brand relevance, engagement and cultural connection with consumers. 3. Execute media investments with excellence and accountability Ensure high-quality media deployment, strong agency management, timely activation and robust performance tracking across campaigns. 4. Maximize media effectiveness and ROI Drive continuous optimization through testing, learning and performance measurement, ensuring investments generate the highest possible business impact. 5. Build future-ready digital marketing capabilities Develop the talent, tools, partnerships and operating model required to establish world-class digital and content capabilities, including the future evolution toward an in-house agency model. Competencies (experiences/ Education): Advertising, media, content creation, digital production or agency ecosystem background, rather than a traditional FMCG/CPG marketing background. 10 years of experience in media strategy, media planning and digital marketing. Extensive expertise in digital media, content, social ecosystems & influencer Proven track record in media planning and media effectiveness Fluent English Skills (Knowledge/ Capabilities): Hard skills: Media strategy Media planning Digital ecosystem Social expertise Emerging digital formats Content creation Performance Marketing Soft skills: Performance Obsession Relentlessly focuses on effectiveness, efficiency, measurement and ROI. Resilience to work in dynamic and changing environment. Critical thinking (strategic mindset). High drive. Influential and inspirational leader. Assertive communication. Location(s) Mexico, D.F. Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. ABOUT US Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company. Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food. WHY US We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz. INCLUSION MATTERS TO US Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives. Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry. We’re committed to: Hiring and growing talent from diverse backgrounds and perspectives. Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities. Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.
Heinz
Mexico