Job Description About the position Help shape the next chapter of some of the Netherlands’ most iconic brands. As Senior Brand Manager Drinks & Brunch, you will lead the marketing agenda for Karvan Cévitam, De Ruijter, Venz and Brinta. These brands have a strong place in Dutch households. Your opportunity is to build on that heritage and give consumers more reasons to choose them today and tomorrow. Based in Amsterdam and reporting to the Business Leader Drinks & Brunch, you will be part of the Brand Category team. The role combines strategic judgement with hands-on delivery. You will develop campaigns, launch innovation and lead execution with the marketing team and agencies. Working closely with Category, Sales, Finance, RGM, R&D and Supply, including our factory, you will turn ideas into commercially viable plans and deliver them in-market. You will also coach a Junior Brand Manager, developing their skills, confidence and ownership. Your responsibilities - Set brand strategies and priorities, translating them into focused three-year and annual plans to build brand equity and drive commercial growth. Turn consumer insights into strong creative briefs and opportunities for growth. - Lead creative and media agencies to develop and deliver effective campaigns, content and activation. - Drive innovation and renovation from concept to launch, working with R&D, Supply and our factory to ensure feasibility and readiness. - Partner with Category and Sales to bring brand plans to life through compelling shopper activation in-store and online. - Manage the marketing budget, working with Finance and RGM to prioritize investment and evaluate brand and business results. What you bring - 6+ years of experience in FMCG brand marketing, with a track record of delivering campaigns and innovation that build brands and drive growth. Proven experience leading creative and media agencies, with strong creative judgement. - The ability to combine consumer understanding and data to make clear marketing decisions. - Commercial understanding and experience bringing cross-functional teams together to deliver business results. - Clear communication and the confidence to influence senior stakeholders. A hands-on approach: you take initiative, make decisions and keep projects moving. - The ability and motivation to develop others. Previous people management experience is a plus. - A relevant master’s degree and business-fluent Dutch and English. What We Offer You · An ambitious employer; we only want the best for you; · A fast career track like only few other companies can match; · A competitive salary and excellent bonus structure (above market); · Always room for new insights; if you have an idea- please let us know- and we can set it in action! Location(s) Amsterdam Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. ABOUT US Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company. Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food. WHY US We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food. Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz. INCLUSION MATTERS TO US Everyone is welcome at our table. In fact, we thrive on learning and growing from our diverse backgrounds and perspectives. Doesn’t matter who you are, where you’re from, or who makes your heart sing. We want you to show up as your authentic self, excited to work with amazing colleagues to solve complex challenges and innovate in an ever-changing industry. We’re committed to: Hiring and growing talent from diverse backgrounds and perspectives. Growing our Business Resource Groups — vibrant, celebrated communities that enhance our business through thought leadership employee engagement and professional development opportunities. Providing our managers and leaders high quality learning experiences to explore how to foster inclusion and belonging.

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