You will be responsible for assessing product opportunities and defining these with the best value / cost for our clients . It’s critical to listen to our clients and prospects needs, define in writing the product specifications, bring it to market and have a deep understanding of our production process to resolve any issue that could appear.
You will also be involved in developing marketing communications supporting the go-to-market strategy, product positioning and key benefits. You will also serve as the internal and external evangelist for Nielsen’s Full View strategy in the Germany as well as in the European region. A product leader's key role is strategic but you will also be responsible for execution in key innovation markets.
You must possess a unique blend of business statistics and technical savvy with a curious mind and the ability to think with a client view. A well-qualified candidate will have superior knowledge of analytical concepts and the ability to articulate model concepts and results. You must be able to communicate with all areas and levels at the client and at NielsenIQ and will work cross functionally across NielsenIQ.
Measurement services is core to Nielsen’s value and is an important topic across all of our clients and you will be at the forefront of developing new solutions to ensure NielsenIQ is the Global leader in measuring the consumer and providing strategic insights to our clients to help them grow their business.
Key Responsibilities
- Own existing Consumer Panel services and key contact for Germany & Switzerland, also supporting other European countries relating to Consumer Panel
- Manage end to end development and deployment for new Consumer Panel tools, including Client Discovery, User Experience, Specifications, Agile Development, Pricing, Deployment
- Manage the entire product line life cycle from strategic planning to tactical activities
- Specify market requirements for current and future products by conducting market research supported by on-going visits to clients
- Provide support and resources for local teams on implementing and aligning to Global and Regional measurement strategy
- Support Commercial teams with client Meetings, RFPs as well as internal NielsenIQ Briefings
- Conduct detailed competitive assessments that support positioning of NielsenIQ products
Qualifications
- Minimum of a Bachelor's degree; preferred MBA in Marketing, Market Research, or related field
- Experience / interest in Marketing, Product Leadership, Consumer Packaged Goods, eCommerce; work experience in Nielsen RMS/CPS services is preferable
- A genuine understanding and interest in growing expertise in measuring the consumer and their evolving shopping behaviors
- Strong leadership skills and ability lead cross-functional teams from strategy to execution while creating strong relationships with senior leaders across Operations, Technology, Data Science, Commercial, etc.
- Combination of strategic thinker and executor, the ability to set strategic direction and play a strong role in execution for innovation markets where we test new approaches before expanding to other markets
- Strong communication and presentation skills
- Highly numerate
- Effective organizational skills providing the ability to identify priorities and meet all deadlines
- Self-starter who has a strong drive to exceed expectations
- Strong interpersonal skills to interface with internal and external stakeholders
- Strong ability to collaborate
- Highly driven and resourceful
- Ability to travel in Europe (up to 20%)
- Disposition to simplify research, work processes, and complex statistical concepts
#Hibrid #Remote #Germany
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion