The APAC DTC User Growth Manager is to drive user growth for our Direct-to-Consumer (DTC - APP) business. This role will be fully responsible for the Monthly Active User (MAU) targets across the APAC region, encompassing both new user acquisition and existing customer retention. The ideal candidate is a strategic thinker with strong analytical skills and the ability to rapidly scale successful playbooks across diverse markets. Key Responsibilities: Develop and execute growth strategies: Analyze market data to identify growth opportunities and bottlenecks. Design and implement localized strategies for user acquisition, activation, and retention. Cross-market scaling: Systematize proven growth playbooks and rapidly replicate them across other APAC markets to achieve scalable results. Data-driven optimization: Establish a core metrics dashboard. Continuously optimize strategies through A/B testing and data analysis to enable rapid iteration. Collaboration and leadership: Work effectively with Marketing, IT, operations and other departments. Lead country teams to ensure project execution. Cross-cultural communication: Communicate clearly with teams across APAC and thrive in a multicultural work environment. Qualifications: 5+ years of experience in user growth or membership management. Experience in cross-border/multi-market environments is a strong plus. Strong problem-solving skills, innovative thinking, and the ability to learn and adapt quickly. Excellent analytical skills, with proficiency in SQL, Excel is a strong plus. Excellent communication and collaboration skills with project management experience. Experience in team management or coaching. Preference given to candidates with a background as a User Growth Product Manager in e-commerce, internet, or gaming industries. Familiarity with the F&B, Retail industry. Offline-to-online experience is a plus. Full professional proficiency in both Mandarin and English (written and spoken). At CHAGEE, our people are at the heart of the brand. Every role plays an important part in how we serve our customers and grow the business. We focus on building a workplace where people feel supported, respected, and able to do their best work. We value teamwork, open communication, and accountability, and we encourage continuous learning through training and development opportunities. As we continue to grow across the region, our team members grow with us and take on new challenges and opportunities along the way. If you are looking for meaningful work in a dynamic environment with a supportive team, explore our open roles and see where you might fit in. Kindly submit your resume and indicate the role you are interested in. Our team will reach out should a suitable opportunity arise. We look forward to connecting and exploring your career path with CHAGEE.

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