CHAGEE is a leading contemporary tea beverage brand rooted in traditional Chinese tea culture and modern innovation. With rapid expansion across Asia and beyond, we are committed to delivering not only premium tea experiences to our customers but also a vibrant, meaningful, and rewarding workplace for our employees. We are looking for a passionate Employer Branding Manager to craft and strengthen Chagee’s reputation as an employer of choice, ensuring our people experience is as refreshing as our tea. Key Responsibilities Employer Branding Strategy Develop and execute Chagee’s employer branding strategy across all APAC markets Position Chagee as an employer of choice through consistent messaging aligned with company culture, values, and EVP (Employee Value Proposition). Partner with HR and TA teams to understand hiring needs and create campaigns that attract top talent in F&B and retail. Content Creation & Storytelling Build compelling narratives that showcase Chagee’s culture, career growth, diversity, and sustainability initiatives. Create engaging content (videos, articles, employee spotlights, social posts) for LinkedIn, TikTok, Instagram, and other relevant platforms. Manage the Chagee Careers page and digital channels to ensure they reflect an authentic and attractive employee experience. Employee Engagement & Advocacy Launch internal ambassador programs to encourage employees to share authentic stories. Organize internal campaigns, culture events, and recognition programs that strengthen Chagee’s values. Partner with Operations, Marketing, and Store Teams to showcase employee success stories. Talent Market Insights Research competitor employer branding strategies in F&B retail. Provide market insights on talent attraction trends, especially for new market entries (Japan, Korea, etc.). Track ROI of employer branding campaigns through metrics such as candidate quality, social engagement, and employer rankings. Qualifications & Requirements Bachelor’s degree in Marketing, Communications, HR, or related field. 5–8 years of experience in employer branding, recruitment marketing, or brand communications (F&B / retail industry preferred). Strong storytelling and content creation skills (visual + copywriting). Experience with digital marketing tools, social media campaigns, and analytics. Excellent communication skills with cross-cultural awareness. Ability to thrive in a fast-paced, high-growth, entrepreneurial environment. At CHAGEE, our people are at the heart of the brand. Every role plays an important part in how we serve our customers and grow the business. We focus on building a workplace where people feel supported, respected, and able to do their best work. We value teamwork, open communication, and accountability, and we encourage continuous learning through training and development opportunities. As we continue to grow across the region, our team members grow with us and take on new challenges and opportunities along the way. If you are looking for meaningful work in a dynamic environment with a supportive team, explore our open roles and see where you might fit in. Kindly submit your resume and indicate the role you are interested in. Our team will reach out should a suitable opportunity arise. We look forward to connecting and exploring your career path with CHAGEE.

APAC Employer Branding Manager/Senior , SG based.

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