Responsible for the continuous acquisition of new players from various markets to grow property player base and increase revenues. Assure customer retention and repeat business through telemarketing, written correspondence, direct contact, and on/off-site events. Develop one-on-one relationships with premium players and provide exceptional guest service to cultivate and maintain VIP relationships.
Job Functions
- Develop a base of premium players and ensure they receive personal attention and quality service, in accordance with the company’s established marketing strategies.
- Recruit high-level players through a variety of direct sales activities such as direct mail, telemarketing, referrals, guest visitation, and on/off-site events.
- Continuously develop and sustain personalized relationships with guests, with increased focus on premium players.
- Respond to guests’ special requests as well as guest inquiries or concerns in a calm, prompt, and courteous manner.
- Issue complimentary services consistent with company and department policies.
- Participate in player development and marketing activities and events to ensure development of one-on-one relationships and to cultivate guest loyalty.
- Represent the company in public relations and marketing efforts, both on- and off-site, generating new and repeat business and helping to reaffirm the goals and objectives of the company.
- Continuously develop and sustain personalized relationships with guest with increased focus on premium players.
- Utilize telemarketing efforts to reactivate declined play
- Monitor all comps and ensures they are within the company’s comping guidelines and procedures.
- Monitor revenue produced through marketing efforts.
- Miscellaneous duties as assigned.
- Bachelor’s Degree or equivalent work experience in a related field.
- Five years experience in customer service, preferably in the gaming industry.
- Excellent oral and written skills, leadership skills, as well as customer service and interpersonal skills.
- Must be flexible in work schedule.
- Proficiency in Microsoft Office applications, and player tracking systems.
- Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.
All your information will be kept confidential according to EEO guidelines.
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.