Do you want to take the first step in making Filipinos’ lives better everyday? Here in GCash we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation! G ka ba? Join the G Nation today! Does (The tasks / responsibilities that the role performs to address requirements in Key Result Areas) Responsible for consumer understanding of the GStocks and GCrypto consumer, developing consumer insights that will drive marketing mix Responsible for strategy development including size of price analysis, core target identification, sources of growth Responsible for developing the marketing mix, ensuring this answers relevant consumer opportunities/pain points as well as ensuring quality alignment across the marketing Ps Responsible for developing the annual brand marketing plan that delivers on the business targets and aforementioned marketing strategy Driving excellent execution of the annual brand marketing plan with the help of the cross-functional team Measuring and monitoring performance Displays (The Knowledge, Skills, and Behaviors indicating how tasks / responsibilities will be performed) Strong marketing fundamentals across: customer understanding, insight development, strategy development, analyzing data, developing integrated marketing communications, strong commercial acumen As well as the following key traits: Learning agility, intellectual curiosity and rigor, bias for action, resourcefulness and scrapiness, creative problem solving Delivers (The specific outputs / tangible results produced by the role; resources responsible for) Revenue targets Growing consumer base Improving brand equity Responsible stewardship of A&P budget What We Offer Opportunity for career growth and development in the #1 FinTech company in the country Working with a dynamic and highly collaborative team who want to change the game A company that values their people with highly competitive and flexible compensation and benefits package is the #1 Finance App in the Philippines. Through the GCash App, 81M registered users can easily purchase prepaid airtime; purchase from over 6M partner merchants and social sellers; send and receive money anywhere in the Philippines, even to other bank accounts; pay bills at over 1,800 partner billers nationwide; and get access to savings, credit, loans, insurance and investments, and so much more, all at the convenience of their smartphones. GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.) since 2015. Mynt, Inc. is the parent company of GCash, the Philippines’ #1 finance superapp, advancing financial inclusion through ‘Finance for All’. G-Xchange, Inc. (GXI) is the payments company for GCash. GXI is a BSP-licensed e-money issuer responsible for the digital payments and electronic money activities in the GCash app. Fuse Financing, Inc. is the financing company for GCash. Fuse provides eligible users with access to fair and digitally-enabled credit products and solutions. Ryse, Inc. broadens access to investments that are easy to use and understand, supporting wealth-building for Filipinos at different stages of their financial journey. BlockG Virtual Assets, Inc. supports responsible participation in digital assets, helping build trust and long-term confidence in the continuously evolving digital landscape.

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22 Oct, 2026

Globe